the Beer branch is going to live by new rules
on June, 11th in Russia Day of the brewer is celebrated, but heroes of the festivities meet a professional feast if not with tears, W alarm in eyes. Troubles are strewed on branch in abundance: in February 2011 - go in the first reading the bill equating beer 2 alcohol and promising to brewers an array of problems is approved; and the new technical regulations which will forbid brewers to use NE grain mately, except barley malt are still developed.
Initiators of innovations SPK that their unique purpose – struggle against drunkenness in the Russian society, but suggests character of antialcoholic initiatives that speech, probably, goes ABT opposition of two influential groupings of the alcoholic market – brewers and vodochnikov.
the Heavy epoch of changes
the Bill of amendments in the law " On state regulation of manufacture and a turn of ethyl spirit, alcoholic and spirtosoderzhashchej production " and a recognition become invalid for the law " ABT restrictions of retail and consumption of beer and the drinks made on its basis " a sword of Damocles hangs over the beer companies.
Struggle round the document goes rigid, the second reading planned at first for April, 2011, then for May, for June, was over and over again postponed. That, however, it is no wonder – in 90 - h the brewing companies have spent many forces to achieve special " not alcoholic " the status 4 the branch thanks to what the set of the restrictions imposed on manufacturers of other alcoholic drinks have avoided. Now suddenly brewers can lose all won.
Equating of a foamy drink with alcohol means an interdiction of advertising of beer for television, in public places and printing editions, except for specialised, the interdiction for night trade in beer, an interdiction for beer sale in stalls and etc.
Last point while has formal enough character – in present edition of the bill the interdiction for trade in booths extends only on beer a strong hold above 5 %, and after all usually a beer strong hold hardly more low. However, one of authors of antibeer initiatives, the deputy of the State Duma Victor Zvagelsky, in the interviews declared that to the second reading the amendment reducing a threshold of a strong hold B4 1,5 % will be brought in the bill.
licences, licences …
But in stalls the branch can endure an interdiction of beer advertising and beer sale rather lost-free. B4 three quarters of the market of beer supervise the large transnational companies which will have enough resources on working out of new marketing strategy and change of logistical schemes. Procedure of licensing and new technical regulations becomes the hard blow in case of bill acceptance.
Licensing of manufactures – the general misfortune 4 the alcoholic market. This year, according to the legal company " Pepeljaev Groups " new licences should RCV more than 500 manufacturers of spirit and alcohol. But, as practice shows, EVN to the venerable companies to make it very uneasy.
In the beginning of year from - for absence of the licence more than for two MTH has stopped WRK one of the largest manufacturers of weak alcohol – the Petersburg factory " gallant the Premium ". In March 2011 - go have stopped output " the Kuban wine company " And the largest Russian manufacturer of cognac Moscow it is wine - konjachnyj factory KiN.
Lawyers " Pepeljaev Groups " insist that officials of Rosalkogolregulirovanija, in whose conducting there is a delivery of licences, " too broad " expound the law, than create soil 4 corruption. Through court even if that recognises correctness of the claimant, the companies cannot compensate all losses suffered from - for urged idle time, therefore businessmen have a temptation to solve a question informally, the head of analytical service " has explained; Pepeljaev Groups " Vadim Zaripov.
While brewers owing to the " not alcoholic " the status are relieved of necessity to licence the manufactures but as soon as beer will be equal to alcohol, it will concern also them.
So is more harmful?
To Russia and beer, and vodka are equally accessible – beer in regions costs 20 - 25 roubles (two loaves of bread), floor price of legal vodka makes 89 roubles. A parity in the price approximately &fra˝14; and if to take illegal alcohol, EVN &fra˝12;. Thus that in Soviet period it is a parity made approximately 1/ 10.
a number of the experts complaining about excessive availability of beer, firmly costs that the rise in prices for strong alcohol is inadmissible as will lead to growth of illegal and counterfeit production (2DAY it exceeds 50 % of the market).
Supporters of beer restrictions – many of them concern alcoholic business – insist, what exactly availability of beer the expensive manages to our society. On a site of the Union of manufacturers of alcoholic production (unites manufacturers of a hard liquor) beer is named by the main originator of early familiarising of teenagers 13 - 15 years 2 alcohol.
" Beer – it is an abrupt alcoholic drink which should be supervised rigidly. In Russia has grown whole " beer generation " – the director of the CTR of researches of the federal and regional market of alcohol (TSIFRRA) Vadim Drobiz SPK. The expert CFMs with the words in figures: W 95 - go for 2007 beer consumption in Russia has increased in 5,5 times – about 15,5 l B4 81 l on the person in a year.
Brewers and solidary experts W them appeal to world experience – the president of the company " Ochakovo " Alexey Kochetov declared time and again in the performances that in the West beer is separated from alcoholic drinks and placed in an independent category. 4 beer less strict restrictions, than 4 strong alcohol operate, and it becomes just with a view of struggle against drunkenness.
" In the world often struggled W alcoholism, reducing degree, – the director of National centre of science of narcology of Evgenie Koshkina explains. – The more strong alcohol, the consequences of its use are more destructive 4 an organism ".
2 similar conclusions experts of the Russian economic school   have come also; (RESH), presented in the spring of last year results of the developed research on a subject " alcohol Consumption in Russia: influence on health and death rate " (it is financed by beer company SAB Miller). The research CV is that: harm from strong alcohol exceeds effect of frequent consumption of wine and beer.
Experts underline: NE alcohol is harmful, but in beer its concentration is less, speaking in images, the vodka bottle corresponds to five litres of beer, to drink so much liquid at one go it is physically impossible. Proceeding from a principle of minimisation of harm, the power of the European states try to reorient the population from the use of a hard liquor on weaker.
Drink more and more – both that, and another
Opponents " beer liberties " assure that no replacement occurs. " the theory " replacement " a hard liquor it is not CFMed, – it is SPK on site SPAP. – the Majority of experts ascertain parallel growth of beer and vodka alcoholism among teenagers and young men ".
According to Vadim Drobiza, from 1995 - go on 2007 - j when beer consumption has grown in 5,5 times, consumption of strong alcohol too has increased more than by 20 %.
Decrease in manufacture of beer, since 2008, Drobiz connects not with growth of beer excises, and at all W an economic crisis, and demographic crisis in which there was our country. From the middle 90 - h the army of fans of beer grew at the expense of young men 13 - 15 years. Sharp decrease in birth rate, since 1990, has led to decrease in inflow of new consumers of beer.
Director TSIFRRA considers that a way of struggle against alcoholism to Russia by rise in prices – the deadlock. After all the main reason alkogolizatsii the population, according to the expert, not in availability of alcohol, and in chronic poverty and absence of social prospects 4 a considerable part of the population.
in Europe for last 40 years Vadim Drobiz connects Decrease in level of drunkenness not with a rigid excise policy, and W construction of the developed consumer society.