Rus News Journal

The organisation the Friend of the company has started the new program of loyalty which will allow to pay off kontaktno and beskontaktno, and also the program of loyalty Created in Tatarstan « will offer clients bonuses and discounts

; the Friend of the company » Open Society company MasterCardi AK the LEOPARD BANK have signed the Memorandum of realisation of the joint program of loyalty « the Friend of the company » on the basis of given MasterCard M/ Chip4 and PayPass. Within the limits of Memorandum MasterCard Open Company « the Friend of the company » licence technologies MastercardM/ Chip MastercardPayPass.

Technology MasterCardM/ Chip4 allows to develop standard applications which are easily integrated with bank and trading decisions, and will work both in Russia, and behind its limits. The given standard provides high degree of protection of made operations. Technology of contactless payments PayPass convenience of using a map for the consumer and trade enterprises, speed and quantity of operations increase.

Giving thanks to business - the model of the project successfully combining interests of partners of the project and new technologies MasterCardM/ Chip4 and PayPass, the card product with the expanded functionality, interesting to the consumer is created. The project is unique, similar projects under the concept, the technology and functionality for today in Russia is not present.

« the Friend of the company » - the coalition program of loyalty on bank cards Mastercard with chip EMV. Chip EMV allows to place some applications: bank, bonus, social and etc. project Partners: Open Society « MTS » Open Society AK the LEOPARD BANK, Open Society HK « Tatnefteprodukt » Open Company « Private breweries « Tinkoff » etc. Protsessingovyj the centre « the Friend of the company » It is connected to Open Society processing « AK the LEOPARD » Bank and Open Society « MTS ».

the Holder of a map « the Friend of the company » at purchasing in trading - the service enterprises of partners of the program receives on a map a bonus which size is established by the partner. The map operates at any forms of payment. The bonuses which have been saved up on a map, can be used for payment of the goods (services) in trading - the service enterprises of partners of the program.

the Contact information:

the Press - service MasterCard Europe

Maria Sinitsyn

+ 7 495 937 77 10

E - a mail: maria_sinitsina@mastercard. com

Agency PR Technologies

Xenia Chesheva

Ph.: +7 495 545 06 07

Ph.: +7 916 800 96 94

E - a mail: kchesheva@prt. ru

Open Company « the Friend of the company »

Timur Timurshin

Ph. +7 987 297 27 16

E - A mail: ttimurshin@gmail. com