Champagne becomes all less Sovietlast year Goskomstat of the Russian Federation ascertained ten-percentage fall a prorecension
Champagne becomes all less Soviet
last year Goskomstat of the Russian Federation ascertained ten-percentage fall of manufacture of champagnes and sparkling wines. This year falling has made already 35 %. Such figure has been named at a seminar “ the Condition vinodelcheskoj the industry and the market of the wine industry in Russia “ spent All-Russia scientifically - research institute pivobezalkogolnoj and vinodelcheskoj the industries. But as it was found out, it does not mean at all that Russians began to consume less “ a sparkling liquid “. Demand falling is revealed only on domestic production champagne. Manufacturers explain it increase in a share of import and forged production. Next year the situation for domestic champagne even more will be aggravated. Since January, 1st, 2001 the import customs duties will decrease for import champagne with 25 to 20 %.
the champagne Market always was considered as one of the stablest, so, and legkoprognoziruemyh the markets. Unlike vodka and beer Russians annually drank certain quantity of a sparkling drink, without lowering, but also without increasing demand for it. In last years of sparkling wines of twenty volume of output in the country remained stable and made an order of 9 million decalitres in a year. According to experts, the total amount of the market of champagne in Russia following the results of 1999 has made an order of 150 million bottles in a year (including import) and is estimated in $340 million Till now about 85 % from this quantity it was necessary on a share of home producers. The others of 15 % belonged to import marks. But home producers are afraid that the balance which has developed in the market will be broken in favour of import production in connection with last changes of custom duties on wine. We will remind that from November, 27th, 2000 the customs duties rate on import champagne and sparkling wines is established by the governmental order of the Russian Federation at a rate of 20 % instead of current 25 %.
the government in this respect has reasons. According to officials, home market is insufficiently provided domestic vinodelcheskoj with production that compels to buy considerable volumes of these goods abroad. And as in 2001, under forecasts of analysts, the population standard of living should leave on pre-crisis level also consumption will grow. For example, in 1997 import purchases of mainly ready wine, champagnes and sparkling wines have made 40 million has given for the $600 million sum, including from the CIS countries - 34,5 million has given. Without hoping for possibilities of the Russian manufacturers and in order to avoid deficiency the customs duties on the import sparkling have lowered on 5 %. However, threat of foreign intervention - not a unique problem of home producers of champagne.
many connect falling of demand for champagnes and sparkling wines of domestic pouring with increase in quantity of forged production. According to the director Russian - the Irish joint venture (RISP) on sparkling Anatoly Kohanova`s manufacture, the large quantity sparkling is a counterfeit or the feeble semblance of the present product made from a concentrate that, according to mister Kohanova, not a smaller crime. As a matter of fact, the drink represents a concentrate diluted with water with the minimum addition of cheap grades of wines. And, experts mark, the dumping price of production painfully beats on leading manufacturers who are compelled to reduce volumes of output, and struggle against sellers of the left goods of results does not bring.
the second serious problem influencing manufacture, - change of stereotypes of behaviour of youth. The young generation prefers low alcohol drinks and beer. For example, the Russian manufacturers for January - June, 2000 have increased manufacture of low alcohol drinks by 92,75 % - to 10,66 million has given. Against falling of manufacture of champagne the figure looks rather impressively. Commercial director RISPa Armen Homjakov considers that absence of advertising affects. Beer and low alcohol drinks have, in its opinion, much more advertising possibilities, than champagne.
“ Sparkling “ regions
However, some manufacturers believe that falling of demand for the domestic sparkling is caused not so much external, how many by internal factors. As the general director of Joint-Stock Company " considers; Sparkling wines “ (the former Leningrad state factory of sparkling wines) Vasily Dragan, those enterprises which quality of production has during the last years worsened reduce manufacture. According to mister Dragana, with it quite deserved enterprises sin, whose production was considered in due time as pride of the country. Thus their ambition does not allow to reduce the price for the production. It is natural that the consumer prefers to get more expensive and qualitative product, or less qualitative, but at lower price. So, champagne from Moldova can be got by the gross for 40 rbl. for a bottle. Thus the price for products of the Russian factories on the average makes 60 - 70 rbl.
Falling of quality of the Russian champagne recognises also Goskomstat of the Russian Federation. In last report of this department where slump in production of champagnes and sparkling wines is marked, it is said that “ quality of these drinks no means always is up to the mark “ therefore they lose to foreign marks. As a result of champagne this year it has been made less on 34,3 % (to 2,04 million has given), and on 10,4 % it is less than sparkling wines (to 3,78 million has given), than for the similar period of last year.
manufacture falling at the old enterprises connect and with creation of new manufactures. Almost each governor tries to create the enterprise specialising on release of champagne and sparkling wines in the region. And though for local treasury this small financial addition - annual gathering from excises on champagne as a whole across Russia do not exceed 390 million rbl., but nevertheless it gives some independence of an imported product. (Following the results of 1999 in budgets of all levels has arrived excises from manufacture of spirit 5 mlrd rbl., from vodka and likerovodochnyh products - 21,4 mlrd rbl., from grape wines - 590 million rbl., from grape and fruit drinks - 860 million rbl.)
Only for last year Tatarija, Dagestan and the North Ossetia have got own enterprises for champagne manufacture. And Tatarija, having opened manufacture, has closed home market of republic from other Russian manufacturers. It has painfully struck on the Tolyatti industrial complex of sparkling wines which delivered before a considerable part of production in republic. It is enough to tell that before opening of own factory annually for purchase of dining rooms and sparkling wines of Tatarija spent about 400 million rbl.
With the champagne will meet New year and the XXI-st century and inhabitants of Dagestan. While presence in region of own factory has not affected in any way neighbours, the enterprise yet has not earned on a total power, but next year the profile Stavropol factory should reduce manufacture of production. The Makhachkala industrial complex is calculated on development of 5 million bottles in a year and is quite capable to cover requirements of republic for a sparkling drink. Except champagne, at industrial complex plan to let out dry and sparkling wines. In the North Ossetia the factory undertook champagne manufacture “ the Source “.
New year 8 Martha
Nevertheless on this background many manufacturers working in the market not the first year, gradually increase volumes of output. For example, the Moscow factory “ the Cornet “ plans to let out by the end of the year 4,5 million bottles of champagne. And besides flood in usual bottles (0,75 factory is going to spill sparkling alcohol in bottles in capacity 1,5, 3, 5, 6, 9, 12 and 15 l which have been bought in Germany. Petersburg “ Sparkling wines “ intend to increase production almost twice - from 8 million has given to 14 million has given. The general director of Joint-Stock Company “ Sparkling wines “ Vasily Dragan in general considers premature “ a hysterics “ Concerning reduction of manufacture and champagne consumption. In its opinion, in a year the Russian manufacturers will return to level of release of 1997 when they had been made record quantity of champagne.
not less ambitious plans cherishes joint-stock company “ Ekaterinburg vinshampankombinat “. Till 2003 there it is planned to carry out reconstruction and to increase volume of flood of sparkling wines from 11 million has given to 20 million has given. Project cost is estimated in $6 million Thus at industrial complex hope for the help of Moscow. According to the representative Ekaterinburg vinshampankombinata, the enterprise will not pull reconstruction at the expense of own means and counts on credits of regional banks and capital on which market the industrial complex now leaves.
by the way, Moscow is the most active consumer sparkling. As have informed in department of the consumer market and services of the government of Moscow, 17,5 million bottles of the Moscow champagne will arrive by New Year`s holidays in a trading network of capital. Besides, an order of 5 million bottles of champagne will arrive from regions of Russia - Dagestan, Krasnodar and others. Most of all - about 4 million bottles - the North Ossetia - Alanija will put. From Moldova will come about 350 thousand bottles. An order of 600 thousand bottles of champagne will arrive in a trading network of Moscow from the far abroad countries. Here the leader on deliveries Italy is considered - 440 thousand bottles therefrom will come. Also on counters of the Moscow shops will arrive an order of 10 thousand elite sparkling wines of the largest houses - such, as Laurent Perrier. The prices for a traditional New Year`s drink will vary from 40 rbl. (mainly for the Moldavian champagne) to 15 thousand rbl.
Meanwhile it is possible to tell with confidence, as in it, and next year without champagne Russians do not remain. However, definitively to sum up year on champagne it will be possible only in the spring. Dynamics of manufacture and consumption of sparkling wines testifies that the manufacture peak is necessary for January, and the maximum consumption - for March. On the statistican, 8 Martha Russians drink champagne in 2,5 times more than for New year.
SVETLANA - MENTJUKOVA