The regional alternativeexpansion
Business of the Moscow alternative operators expands outside of MKAD. In a regional infrastructure the increasing money is put up. However to the big regional campaign “ alternativshchikov “ stir uneasy relations with the local telecommunication companies and a competition to operators of departmental networks.
Capital operators try to master the regional markets any more the first year. Many large companies, such as “ Comstar “ “ Kominkom - Kombellga “ Equant, have started to create regional branches and to be engaged in projects outside of Moscow still to the middle 90 - h years. Younger players have come to regions after crisis of 1998: for example, the operator “ Korbina - a Telecom “ the second year works in regions only. But in what “ alternativshchiki “ are uniform, so it in prospect vision: The market outside of the Moscow region, especially big cities, them will accustom, as soon as will allow a conjuncture, resources and laws.
until recently business of the Moscow companies in regions was limited to granting to subscribers of channels long-distance and an international telecommunication more often. The representation of the operator was engaged in gathering of such traffic, and then, using channels “ Rostelecom “ or “ transtelekoma “ transferred them to the Moscow switchboard. Traffic transfer remains till now to the most favourable “ regional “ business. Operators do not like to speak about it, however, by data, from each regional number the company on the average receives almost same income, as well as in capital, - hardly $60 a month there are less.
now strategy changes: operators change the equipment of the networks and build the new lines calculated on granting of multiservice services: IP - a telephony, videoconferences, access to the Internet. According to the vice-president of the company “ Korbina - a Telecom “ Oleg Malisa while such services in regions will bring in to operators the smaller income, than the vocal traffic, - about 5 %. “ However, - mister Malis considers, - the market will develop in process of advancement in regions of the large capital companies. Accordingly, in process of formation of regional branches of banks, trading networks, cellular operators demand for services will grow “. Thus, modernising networks, operators do a reserve for the future. The same “ Korbina “ for example, has opened in September of this year in Perm the multiservice network, having enclosed in it about $250 thousand According to mister Malisa, capital investments in a new communication system will increase in process of demand growth.
to master the regional market and to put up money in “ local “ The infrastructure the Moscow companies is forced by that the majority of large corporate clients in capital is already captured by their services. And to search for new subscribers every year there is all more difficultly. While the Moscow market grows - by data “ Kominfo - Consulting “ approximately on 10 - 15 % a year (in money terms). However regions considerably advance it on rates of increase - in big cities it makes 20 - 25 % a year. Therefore alternative operators do not hide: the boom of connections of new subscribers in Moscow which peak was observed till 1998, is remembered now as happy time.
under the average data collected from different sources, the total turn of branches of the capital companies outside of Moscow and near Moscow suburbs makes $150 - 200 million a year. According to results of poll of the largest corporate users of the business sector spent by the company “ Kominfo - Consulting “ In 40 cities of Russia, leaders on upominaemosti among “ Muscovites “ the companies " are; Ekvant “ “ Golden a Telecom “ “ Rosnet “ and “ Kominkom - Kombellga “. In some regions, for example in Krasnodar territory, to this list it is added “ Comstar “.
Intrigues of competitors
Mass promotion from capital in regions and other participants of the market would become logical development of business of operators, however it does not occur till now. The main reasons - uneasy and while relations badly giving in to legislative regulation with the local enterprises of telecommunication, and also a competition from so-called departmental operators.
the Last were initially created for satisfaction of technological requirements of this or that branch, however now develop commercial activity, being guided by services for corporate clients (for example, company territorial administrations “ Gazsvjaz “ the affiliated telecommunication enterprise “ Gazprom “ actively work with business sector). Departmental operators show special activity, for example, in oil-extracting regions: in those settlements for which the branch enterprises are “ gradoobrazujushchimi “ their share can reach 30 - 40 % of total amount of the market. Such occurs, for example, in the Tyumen region and Jamalo - Nenets autonomous region where the operator of satellite communication " actively works; Gazkom “ one more “ a daughter “ “ Gazprom “. As shows experiment, corporate subscribers simply drop out of number of clients of alternative operators. Moreover, many large holdings, for example “ Rosneft “ in last two - three years have practically refused services of local operators in regions, finding expedient to build the networks. It is curious that departmental operators serve much bigger percent of the population, than alternative: on the average 32 % of their subscribers - owners of habitation; for alternative operators this figure - 22 % (the schedule see). In many settlements of Siberia and the Far North departmental operators - unique service providers both local, and a long-distance communication.
it is not excluded that already in the near future the Moscow companies in regions will have one more competitor: the local enterprises of telecommunication - holding affiliated companies “ Svyazinvest “. Now they actively build multiservice optiko - fiber networks. Approximately one month ago them already have put into operation “ TSentrtelekom “ and “ Uralsvyazinform “. Realising capital-intensive projects (so, network building “ TSentrtelekoma “ costed about $10 million), the companies intend to give a traditional set “ alternative “ services: broadband access to the Internet, videoconferences, IP - a telephony. In “ Svyazinvest “ underline that the market of services on which alternative operators are presented, also is very interesting to its affiliated companies. However alternative operators consider that peaceful co-existence with the regional enterprises of telecommunication it will not turn out. “ certainly, branches ` Svyazinvest ` have every chance to take in the lead positions in regions, - Dmitry Dronov from ` MTU - the Inform ` confirms. - They can make very serious competition to capital operators “.
to Speak about a gain of the corporate market “ daughters “ “ Svyazinvest “ to speak while it is premature. But difficulties at interaction with the enterprises of holding at alternative operators arise already now. Participants of the market and analytics underline: access to networks of the general using of the enterprises of telecommunication, and also use by alternative operators of their number capacity are interfaced to an array of problems. “ the most serious problem (the Moscow companies in regions.-) - counteraction from the local enterprises - monopolists, - the vice-president of the company ` tells Korbina - a Telecom ` Alexander Malis. - In this struggle in many regions roughly the legislation, as antimonopoly, and in the field of communication also is openly broken. Tariffs for using network resources which should be equal for all operators, in practice appear more low for ` the ` the companies. Joining of networks at local level to a communication network of the general using till now trudnejshaja a problem of any alternative operator “. According to mister Malisa, with the local companies of telecommunication the new law " can improve relations of alternative operators; About communication “. “ It is better, than previous regulates relations between the attaching and attached operator, however much is defined podzakonnymi by the certificates, which else nobody saw “. “ I agree that after adoption of law ` About communication ` to solve a problem of interaction with a network of the general using to operators begins easier, - Alexander Savchuk from ` tells Kominfo - Consulting `. - But there will be the second, not less an acute problem. That the alternative operator could increase client base, with the same speed the capacity of joining to a network of the general using should be increased. Often to increase capacity it is possible, only having converted this or that knot of a network of the general using. Thus, the alternative operator should do capital investments any more in own network, and in a network of the regional enterprise of telecommunication “.