Rus News Journal

Take-off - an advertising strip

the New top - management FGUP “ the Perm airlines “ spends audit of the economic relations concluded by a former management with the commercial organisations. In particular, the state aviation enterprise has unilaterally terminated the contract with agency “ Gran - At “ placing advertising in Big Savino. The basis - unprofitable conditions. Now FGUP independently is engaged in advertising activity. Participants of the market consider that this business is better for entrusting professionals.

Open Company “ Gran - At “ it was not possible to challenge through arbitration court unilateral cancellation of the contract with FGUP “ the Perm airlines “ ¹93 from March, 21st, 2008 about property rent. According to it as have explained „“ in FGUP, the Perm advertising agency was engaged in advertising placing in airport territory Big Savino and air terminal. In Open Company “ Gran - At “„ “Have explained that worked with HAS fallen since 2002. The company placed advertising in the air terminal, in the Russian store, a hall of the raised comfort. In former years the company published for “ the Perm airlines “ magazine “ Aerobatics “ which extended in salons of liners and on air terminal.

the contract ¹93 has been concluded for the period till the end of 2009. But three months prior to the termination of term of the contract its action has been prolonged dopsoglasheniem. According to dopsoglasheniju, mutual relations with “ Gran - At “ came to the end with coming into force of the new contract which was supposed to be signed with the winner of competition on the right of placing of advertising designs in Big Savino. Competition and has not been declared, and is not planned yet, have noted in HAS fallen. And spring of this year the contract with “ Gran - At “ has been unilaterally terminated.

FGUP HAS fallen Lysve, Chermoze, and also the main airport in Perm - Big Savino operates airfields in Nyrobe, Tchaikovsky. In the beginning of this year the Perm enterprise was headed by new general director Valery Grigoriev.

it is necessary to notice that at the general director HAS fallen Sergey Shtatsky supervising the enterprise till autumn of 2009, FGUP actively involved the commercial organisations for development of an aeroport economy. So, HAS fallen have concluded the contract from Open Company “ VIP “ close to Ekoprombanku on whom the hall of the raised comfort should be reconstructed. The same Open Company “ Gran - At “ has won competition on working out of the concept of placing of the advertising information in an air terminal building. Besides, HAS fallen searched for the investor for the entrance organisation on airport territory. But the new top - management HAS fallen has decided to be engaged in advertising activity independently. Also the contract with the company " is not realised yet; VIP “.

As the interlocutor has explained „“ in HAS fallen, the contract with “ Gran - At “ has been terminated from - for unprofitableness of the agreement. “ conditions were the extremely unprofitable. Normal a major from advertising activity should represent a minimum of 50 % of the income “ - the interlocutor at the enterprise assures. According to court materials, the rent in a month from 18 % of the VAT on the contract ¹93 made 45 thousand rbl. a month (137 thousand rbl. a quarter). The head of advertising agency Lege Artis Anton Tolmachyov says that 45 thousand rbl. is a monthly cost of an advertising extension in the centre of Perm: “ In my understanding, receipts from advertising activity in Big Savino is hundred thousand roubles “.

the Director of Open Company “ Gran - At “ Elena Korotkov through the employee has told „“ that considers unilateral cancellation of the contract with HAS fallen illegal, and has appealed against against it in court. We will note, the appeal complaint has arrived one of these days.

Thus Anton Tolmachyov does not support the decision “ the Perm airlines “ independently to be engaged in advertising activity. In its opinion, it would be reasonable to declare competition and to involve the professional: “ Everyone should be engaged in the business “.