“ First aid “ the Petersburg network of drugstores " is going to work for medicinesYesterday; First aid “ declared plans on an exit on the regional markets. Within two years the company is going to open in regions about own 240 points and approximately 70 - under franchise contracts. Plans on creation of the federal networks already declared almost all large players of chemist`s business. “ first aid “ has decided not to stand aside. Expansion will manage to it in $4,5 - 5 million “ Today in Petersburg one drugstore covers 4 - 5 thousand inhabitants, and in Moscow on each point it is necessary to 9 thousand buyers that specifies in oversaturation of the Petersburg market chemist`s networks. It forces the company to search for new commodity markets “ - the commercial director of the company " explains; First aid “ Peter Grek. According to the mister of the Greek, the first shop of a network outside of Petersburg will open in Moscow till the end of this year, and by 2008 in capital will appear about 60 drugstores “ First aid “. “ Besides, the network will actively develop in such cities, as Ekaterinburg and Kazan. Within two years the company intends to finish number of own shops to 300. Total investments into the project will make more than $4,5 million “ - the mister the Greek considers. The company plans to open 70 shops in regions under franchise contracts.
a network of drugstores “ First aid “ it is based in 1997. At present the network unites 80 drugstores, including 34 farmamarketa. “ First aid “ occupies more than 20 % of the market of network drugstores of Petersburg. The company turn in 2005 is planned at level $56 million
we Will notice that almost all large players of chemist`s business now bear plans on creation of federal networks. For example, the company “ 36,6 “ plans to open annually on all country on 200 new points and within three years to reach gains at a rate of $1 billion “ Natures a product “ is going to increase by the end of 2006 quantity of drugstores to 200 points on the country from which nearby 45 it will be already opened in Moscow next year.
interest of players to regions is natural. According to analysts, the markets of both capitals have already reached high level of saturation, and in country regions while there is no on - to the present of the strong player. Thus on a province share it is necessary more than 60 % of total amount of sales of the chemist`s goods in Russia, which, according to a leading analyst of the centre of marketing researches “ Farmekspert “ David Melik - Gusejnova, makes about $8 billion Analysts notice that at development of the provincial markets time factor, that is that network to which will manage to the first to be fixed in this or that region will be solving, competitive advantage will get. Therefore network druggists also try to develop system of a franchise which allows to save to 50 % from volume of the means demanded for opening own point. “ otherwise, as investments into opening of own shops can pay off within several years, the company will lack means for extensive development “ - Anton Porjadin, the manager of consulting company AT Kearney speaks.
MARIA of Shevchenko