Rus News Journal

Yahoo! The Internet - company Yahoo does not hasten to be on sale

Today! Is going to refuse officially the offer on the sale for $44,6 mlrd, arrived one week ago from Microsoft. Such decision was accepted by board of directors of the company. However, analysts consider that struggle for purchase Yahoo! On it will not end and Microsoft will raise the sum of the offer.
management Yahoo! Is going to notify officially Microsoft on unwillingness to sell the company for $44,6 mlrd, have informed the American newspapers The Wall Street Journal, The Washington Post and The New York Times referring to not named sources informed on a course of discussion in board of directors Yahoo!. On Friday before last, on February, 1st, the world`s largest manufacturer of software Microsoft has suggested to buy Yahoo! On $31 for the action. Management Yahoo! Then has declared that will consider the offer and in the near future the decision will make.

Offer Microsoft has caused rough reaction in the hi-tech market. Experts have agreed in opinion that, buying Yahoo!, Microsoft the Internet - search by company Google wants to keep up with the unconditional leader of the market. Itself Google has hinted that Microsoft wants to supervise the Internet - the market, as well as the market of operating systems, and has offered Yahoo! The help in struggle against absorption. Microsoft has declared that Google itself supervises 75 % of the market the Internet - search.

analysts consider that refusal Yahoo! From initial offer Microsoft will not mean the termination of struggle for the right to buy this the Internet - the company on which search engine, according to ComScore, 12,8 % of inquiries of all Internet are necessary. Though Yahoo! Continues to lose a share of the market, it remains rather attractive purpose for absorption. In case of purchase Yahoo! Company Microsoft taking into account own searcher will supervise 22,7 % of the market the Internet - search.

According to experts, Yahoo! Lets know Microsoft that waits from it for more generous offer. it seems to me that it is refusal of the price offered Microsoft, instead of from most Microsoft - the analyst of Sendip Aggarval from company Oppenheimer and Co considers. According to The Wall Street Journal, referring to sources in Yahoo!, the company expects to receive not less than $40 for the action (at current cost of $29,2 for the action). Then the sum of transaction will grow to $54 billion It seems that process will be long and tightened - the American expert in the field of corporate governance Patrick Makgern considers.

the American observers do not exclude that Yahoo! Can go and on the union with the third company, only to avoid absorption from party Microsoft. Earlier in the market hearings went what to submit the counterdemand on Yahoo! Hi-tech companies Comcast, News Corp can. And NBC Universal, but later all of them have declared that are not going to do it. Assumptions that management Yahoo now sound! All can - taki to go on partial cooperation with Google by combination of the systems on placing of contextual advertising - the main sources of the income both Internet - the companies. According to Los Angeles Times, Google can place a part of the contextual advertising on pages Yahoo!, and incomes of such operation of the company will divide among themselves.