“ the String-bag “ the Small Moscow trading network " has got to Novosibirsk; the String-bag “ has dared at branch opening in Siberia. As it became known „“, the first shop of this company should appear in Novosibirsk in December of this year. It is supposed that all them it will be opened not less than 10. Thus participants of the market doubt possibilities “ String-bags “ to occupy a little significant share of the local market, and experts believe that capitalisation escalating before business sale can be a main objective of the Siberian expansion. That “ the String-bag “ intend to open the first Novosibirsk shop till the end of this year, „“ the employee of one of the wholesale companies on trade in drinks has informed on the condition of anonymity. As he said, representatives of the Moscow network carried on with its firm negotiations for deliveries. In total “ the String-bag “ promises to open in Novosibirsk of not less than 10 shops. At the Moscow office of the company this information did not begin to deny, however the developed comments have refused. According to participants of the market, building of such network will demand investments in size at least 300 million rbl.
Under the information „“, the first Novosibirsk “ the String-bag “ will appear in a trading complex “ the Family “ which opening is planned for December of this year. In the company “ Novosibirsk Promstrojproekt “ engaged with selection of tenants for TTS, „“ have confirmed that the lease contract with “ the String-bag “ it is already signed. The area of food shop in “ to the Family “ makes 1,4 thousand in sq. m (total area TTS about 8,5 thousand sq.).
participants of the market doubt that “ the String-bag “ can count on success. “ in a niche of supermarkets and democratic supermarkets in Novosibirsk some the strong companies already work, will compete with which to the beginner difficult “ - the director for corporate governance of a group of companies " considers; Sensation “ (operates, in particular, a Novosibirsk network of supermarkets “ Pjaterochka “) Alexander Ageev. Under its information, “ the String-bag “ carried on negotiations for purchase with several small (4-5 shops) the Novosibirsk companies, however so with anybody has not agreed.
experts consider that to business development in Siberia “ the String-bag “ the growing competition in the capital market pushes. “„ String-bag “- a small network. To survive, she should search for the new markets for development, with lower competition “ - the analyst of the investment company " considers; finam “ Sergey Filchenkov. Retail expert Sergey Romanov adds that the cumulative share local grocery ritejlerov now does not exceed 30 % in the general goods turnover. “ the place still is. In the presence of technologies and management to open 10 shops quite really “ - mister Romanov considers. “ and if “ the String-bag “ will be on sale that is quite probable, presence of actives in Novosibirsk considerably will increase its value for buyers “ - Sergey Filchenkov adds.
Stanislav Sokolov, Novosibirsk