With Krasnodar intertwine in a networkYesterday the Petersburg company Dorinda has opened the hypermarket of a network first in Krasnodar O`kej . In building of a complex the network operator has enclosed about $15 million Heads of a network do not exclude that in Krasnodar can be constructed 3-4 more similar shopping centres. Network plans for development krupnoformatnoj roznitsy in Krasnodar also are at the Magnet : the first hypermarket of this operator should open in the summer of this year. Experts assume that the Magnet and O`kej have about equal odds to create successful networks in Krasnodar which has today serious deficiency of qualitative floor spaces.
yesterday representatives of a network O`kej have declared that the exit on the Krasnodar market became the next stage of regional expansion Petersburg ritejlera. Employees O`kej Especially underlined that for the hyperbreadboard model first in Krasnodar it was possible to choose successful, in their opinion, a platform: nearby to a traffic intersection conducting in microdistrict Anniversary with the population about 100 thousand persons. According to the general director of a network Igor Makarova, in building of a complex by a total area of 11 thousand in sq. m it has been enclosed about $15 million Directly under a trading floor it is taken away 6,5 thousand sq. metres. Mister Makarov has informed that a network O`kej expects to open in Krasnodar 3-4 more shopping centres, truth what will be a format of these objects, he has not specified. Earlier heads O`kej declared plans in parallel with krupnoformatnoj retail to develop a network of supermarkets of smaller format About ` Kej the Express train with a floor space of 1,2 thousand in sq. m.
It is expected that the assortment of the hypermarket opened yesterday will include an order of 25 thousand names of the goods. Representatives of a network also have designated the price policy O`kej in Krasnodar: as they said, the hypermarket will work on classical European model assuming that an overall price level in hypermarkets of a network more low on 12-15 %, than in supermarkets and shops at the house other retail operators .
experts assume that at the Magnet and the Petersburg company about equal odds to create successful networks in the regional centre. According to analyst IK the Renaissance the Capital Natalias Zagvozdinoj, advantage the Magnet consists in knowledge of features of the Krasnodar market and requirements of local residents. Besides, as it is convinced an analyst, the Magnet as the Krasnodar company will apply for more favourable sites for building krupnoformatnyh the centres. However thus madam Zagvozdina has noticed that O`kej Has a wide experience of management of hyperbreadboard models, while for the Magnet it is a new format.
experts also notice that operators have successfully chosen time to start building of networks as krupnoformatnaja retail trade in Krasnodar is developed poorly, and, except that, the city has serious deficiency of qualitative floor spaces. despite a considerable quantity of statements for ground plans office and shopping centres in Krasnodar, realisation of projects was started by the few. Now in a city two work only trading - the entertaining centre. If the next years will appear 4-5 more such centres is already will be good result and will lower deficiency - general director ADM Group has shared opinion with (Rostov, develops network TRTS Kalinka - Malinka ) Herman Krasheninnikov.
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