Rus News Journal

Lite Life plants Tanuki

On the Nizhniy Novgorod restaurant market there is one more Moscow group. Holding Lite Life plans to open in 2007 in Bottom Japanese cuisine restaurant. By estimations of participants of the market, the investment into its opening can make from $500 thousand According to experts, the Japanese cuisine restaurant will be claimed nizhegorodtsami as in a city there is no restaurant specialising exclusively on Japanese cuisine. Besides, analysts notice that demand for restaurant services in Bottom on - former exceeds the offer. That holding Lite Life plans to open in 2007 restaurant Tanuki yesterday have informed in the company. Project details are not disclosed yet. By estimations of participants of the Nizhniy Novgorod market, the investment into opening of Japanese restaurant can make an order $500 thousand and above. A time of recovery of outlay - 2 - 2,5 years.
Lite Life it was formed in 2001, when owners of restaurants Old Tokyo Yellow sea and Goa have decided to unite them in one company. Now holding Lite Life includes seven luxe-class restaurants ( Yellow sea uni Goa Vookafe Los Bandidos Da Giacomo Flamant ) A network of restaurants Tanuki architectural studio, agency on personnel selection. Besides it, at the disposal of holding there is own confectionery shop and shop on manufacture of flour products. Financial indicators in the company do not open. By estimations IK finam growth of the restaurant market of Nizhni Novgorod annually makes 20 - 30 %. Its volume following the results of last year is estimated in $350 - 370 million In a city basically work restaurants with the mixed kitchen. According to the experts, the new restaurant will be claimed nizhegorodtsami as in a city there is no restaurant specialising exclusively on Japanese cuisine. Thus analysts notice that demand for restaurant services in Bottom still exceeds the offer. The restaurant market grows in the Nizhniy Novgorod region actively enough - on 20 % a year. On the other hand, demand of consumers for restaurant services increases annually on 30 - 40 % - the director of the Nizhniy Novgorod consulting company " marks; Shop of ready business Yury Kuzmichev. Thus he notices that in comparison with capital in region there is a lack of the qualitative offer, and the choice of kitchens at restaurants is not so various. The senior expert IK agrees with it finam the Novel Semchishin: the Nizhniy Novgorod market is weak enough in the plan for development of restaurant business, therefore it quite can accept some tens the Japanese restaurants first of all working in a democratic segment .
In turn president GK the Feast (Owns more than 10 restaurants) Alexander Kotjusov says that in Bottom it is enough to open of three - four restaurants of Japanese cuisine as at nizhegorodtsev the mixed kitchen is most claimed. Thus he notices that in a city the Japanese cuisine market is not sated yet, and adds that the peak of love to Japanese cuisine in Moscow was four - five years ago, and in Nizhni Novgorod it and has not come and already hardly will come .
Thus experts and analysts are assured of successful development of business of Japanese cuisine under several conditions. According to mister Kotjusova, the basic criteria of successful work of Japanese restaurant are quality, a price segment (the average check within 300 rbl.) And presence of bright national atmosphere. He also has noticed that one of the important moments is the arrangement: it would be quite good, that the Japanese restaurant has been located in city centre at water . The novel Semchishin adds that for restaurant of such format favourably arrangement in a place through passage. And mister Kuzmichev is assured that the Japanese restaurant necessarily should have a convenient automobile parking, as Japanese cuisine does not suffer vanity . He also has noticed that the big plus for development of such business is service presence home delivery which very actively develops in Moscow.
Elena YEVSEYEV