Rus News Journal

Madagascar - 3 there was on a long distance

a Third part of an animation picture Madagascar can become record on gathering: for starting weekend at cinemas of Russia and the CIS the cartoon film has earned 800 million rbl. that more than at the previous animation champion SHrek for ever (604,4 million rbl.) . However, the success became possible only thanks to uncharacteristically long weekend.
according to preliminary data, from Thursday, on June, 7th when the Russian premiere " has taken place; Madagascar - 3 till Tuesday the cartoon film has managed to collect to Russia and the CIS of 800 million rbl. (or $24,5 million) that became the most cash starting long weekend for animation, mark in the company - prokatchike Tsentral Partnership . It is More for the target collected only Pirates of Caribbean sea: On strange coast : in May, 2011 film gathering have made $26,5 million

However, in Tsentral Partnership make a reservation that gathering were counted up at once for six days. on the one hand, apparently, it is good that there is an additional day off, but actually for long summer holidays people usually leave a city, and the more we are glad to record gathering Madagascar - 3 - the director for company film service " speaks; Tsentral Partnership Vadim Vereschagin.

the world premiere Madagascar - 3 has taken place on May, 18th. In the USA and Canada the cartoon film has earned $60,3 million for the first weekend, having headed the list of the most cash pictures of 2012. On the Russian screens franchise continuation about adventures of a lion of Alex, a zebra of Marti, Gloria`s hippopotamus and a giraffe of Melmana Madagascar - 3 (Madagascar 3: Europe`s Most Wanted) left on record quantity of screens - 1830.

Animation - genre especially welcomed by Russians that mister Vereschagin marks also: Really, in Russia traditionally animation films show the best results, than in other world . In May, 2010 the fourth part of franchise DreamWorks Animation SHrek for ever has collected for $19,66 million weekend (604,42 million rbl.) Becoming the most cash animation and the third film for all history of domestic hire. In July, 2009 the Glacial age - 3: an era dinosaurs has earned for $16,4 million weekend (512,49 million rbl.).

the Editor of department of statistics of magazine Film business today Sergey Lavrov considers comparison of long and usual weekend incorrect as within a year there are some days off who drop out for any day of week, but in the statistican on other films are not considered. For usual weekend from June, 7 till June, 10th Madagascar - 3 according to preliminary data, has collected $16,5 million (about 540 million rbl.) That it is less, than at the Avatar or SHrek for ever .

At the same time Madagascar - 3 has established a record on gathering in the first day of hire for animation for all history of the Russian market - 130 million rbl. of All till August in Tsentral Partnership expect to receive $50 million (1,6 mlrd rbl.). Sergey Lavrov not undertakes to estimate, whether they will manage to receive such sum. as a rule, cartoon films keep attention of spectators long, but in the near future in hire there are some expected premieres ( the Dark knight: legend revival the Glacial age - 4 ) which can make a competition to Madagascar - mister Lavrov argues.