“ Madagascar - 3 “ there was on a long distancea Third part of an animation picture “ Madagascar “ can become record on gathering: for starting weekend at cinemas of Russia and the CIS the cartoon film has earned 800 million rbl. that more than at the previous animation champion “ SHrek for ever “ (604,4 million rbl.) . However, the success became possible only thanks to uncharacteristically long weekend.
according to preliminary data, from Thursday, on June, 7th when the Russian premiere " has taken place; Madagascar - 3 “ till Tuesday the cartoon film has managed to collect to Russia and the CIS of 800 million rbl. (or $24,5 million) that became the most cash starting long weekend for animation, mark in the company - prokatchike “ Tsentral Partnership “. It is More for the target collected only “ Pirates of Caribbean sea: On strange coast “: in May, 2011 film gathering have made $26,5 million
However, in “ Tsentral Partnership “ make a reservation that gathering were counted up at once for six days. “ on the one hand, apparently, it is good that there is an additional day off, but actually for long summer holidays people usually leave a city, and the more we are glad to record gathering “ Madagascar - 3 “ “ - the director for company film service " speaks; Tsentral Partnership “ Vadim Vereschagin.
the world premiere “ Madagascar - 3 “ has taken place on May, 18th. In the USA and Canada the cartoon film has earned $60,3 million for the first weekend, having headed the list of the most cash pictures of 2012. On the Russian screens franchise continuation about adventures of a lion of Alex, a zebra of Marti, Gloria`s hippopotamus and a giraffe of Melmana “ Madagascar - 3 “ (Madagascar 3: Europe`s Most Wanted) left on record quantity of screens - 1830.
Animation - genre especially welcomed by Russians that mister Vereschagin marks also: “ Really, in Russia traditionally animation films show the best results, than in other world “. In May, 2010 the fourth part of franchise DreamWorks Animation “ SHrek for ever “ has collected for $19,66 million weekend (604,42 million rbl.) Becoming the most cash animation and the third film for all history of domestic hire. In July, 2009 “ the Glacial age - 3: an era dinosaurs “ has earned for $16,4 million weekend (512,49 million rbl.).
the Editor of department of statistics of magazine “ Film business today “ Sergey Lavrov considers comparison of long and usual weekend incorrect as within a year there are some days off who drop out for any day of week, but in the statistican on other films are not considered. For usual weekend from June, 7 till June, 10th “ Madagascar - 3 “ according to preliminary data, has collected $16,5 million (about 540 million rbl.) That it is less, than at “ the Avatar “ or “ SHrek for ever “.
At the same time “ Madagascar - 3 “ has established a record on gathering in the first day of hire for animation for all history of the Russian market - 130 million rbl. of All till August in “ Tsentral Partnership “ expect to receive $50 million (1,6 mlrd rbl.). Sergey Lavrov not undertakes to estimate, whether they will manage to receive such sum. “ as a rule, cartoon films keep attention of spectators long, but in the near future in hire there are some expected premieres (“ the Dark knight: legend revival “ “ the Glacial age - 4 “) which can make a competition “ to Madagascar “ “ - mister Lavrov argues.