“ Parliament of Groups “ will reap “ the Crop “Owners “ Parliament of Groups “ in March the sold 85 % of vodka business Parliament (the rights to a brand and capacities) Polish CEDC, are ready to leave control over the last active in the vodka market. As it became known “ “ they search for the strategic investor for a brand belonging to them “ the Crop “ and the factory with the same name in the Ryazan region. The most probable buyer - the same CEDC, already spent for buying up of alcoholic actives in Russia about $1 billion
that founders UK “ Parliament of Groups “ (it agree EGRJUL, he is Sergey Kuprijanov, Yury Manilov, Sergey Samotin, Anatoly Kahniadze and Valery Gorbatenkov), search for the buyer on belonging to them likerovodochnyj factory “ the Crop “ in the Ryazan region and the brand with the same name, “ “ Sergey Kuprijanov has told. As he said, now they “ Form business - the offer “ for potential investors. Among possible candidates on purchase he names polsko - the American alcoholic holding Central European Distribution Corporation (CEDC), in March declared purchase at founders “ Parliament of Groups “ 85 % of company Copecresto Enterprises Limited. Actives Copecresto - the rights to vodka brand Parliament and capacities in Balashikha situated near Moscow - CEDC has estimated in $180 million and 5,5 % of the actions (cost at the moment of transaction closing - $129 million).
According to mister Kuprijanova, CEDC - the ideal candidate for it and its partners and in this transaction. On conditions of the agreement with Poles, since March, 2009 founders “ Parliament of Groups “ cannot be engaged in parallel vodka business, therefore at sale “ the Crop “ to other investor they will be compelled to sell all of 100 %. It is confirmed also with Yury Manilov. As he said, the development concept “ Crop “ it is now developed, but, most likely, it will be “ the joint project with CEDC, truth while it is not clear, in what form “.
the Founder and shareholder CEDC William Kerri was inaccessible yesterday to comments, a source close to it, in the beginning of week confirmed interest CEDC to “ to the Crop “ but, as he said, from - for financial crisis the company cannot definitively dare at this transaction yet. About negotiations between owners “ the Crop “ both the mister of Kerry the investment banker familiar with both businessmen heard also: as he said, if the transaction takes place, in its support will be engaged “ the Renaissance the Capital “. The operating director and the head of a direction “ Drinks “ the investment block “ the Capital Renaissance “ Peter Vanhenke has refused comments.
according to the general director of Joint-Stock Company “ the Crop “ Vladimir Savin, factory on which now spreads “ Crop “ it is located in 80 km from Ryazan in area Wood Shilovsky`s settlement on a site of 4 hectares (is in the property). Lets out vodka “ the Crop “ “ Jewish “ “ Burning perchik “. Productivity of factory - 1,5 thousand has given in change (at 360 thousand one-shift work has given in a year).
the Brand “ the Crop “ - to develop one of the first, which steels the future founders “ Parliament of Groups “ in the vodka market: in the beginning 2000 - h years they have made decision to concentrate the investment on brand Parliament, having frozen development “ the Crop “. Now the company share in the market is insignificant: by data “ Analytics Business “ it in the first half of the year 2008 occupied 0,04 % of the Russian vodka market on cost. According to Vladimir Savinov, “ in the best years “ the factory sold 600 thousand has given this vodka in a year (now twice less).
Capacities in Russia are superfluous, therefore the basic active in this transaction - a brand “ the Crop “ at which at successful repozitsionirovanii in higher price segment good chances in the market, are marked by a source “ “ in the Russian investment bank. However, as he said, unlike brand Parliament which was interesting to the transnational companies (in the tender for its purchase besides CEDC participated Diageo and Bacardi. - “ “) and for development abroad, potential “ the Crop “ it is limited by the Russian market that narrows a circle of applicants. However, CEDC time and again declared the aggressive plans in the Russian market: for a year the company has already spent about $1 mlrd, having bought, besides Parliament, 75 % of the distributor and the importer of elite alcohol Whitehall and 42 % of business of the leader of the Russian market of holding “ Russian Alcohol “.