“ Media of Selling “ was in “ Yandex “the Largest searcher of Russia “ Yandex “ has bought actives of the second-large agency on placing of banner advertising on the Internet “ Media of Selling “ on which the French media group Lagardere earlier applied. According to the experts, transaction cost has made $1 - 3 million Acquisition “ Media of Sellinga “ will allow - to the searcher to increase the Internet incomes of sale of the media advertising which market next year will make $435 million
“ Yandex “ does not open transaction structure, but it is known that Open Company " has been bought not; Media of Selling “ (in particular, sells advertising on sites vedomosti. ru, kommersant. ru), and company actives together with client base. “ We redeem all rights to a software, including system of display of banner advertising AWAPS, internal system of booking of the advertising areas and account AdOffice and others, - the commercial director " has told; Yandex “ Alexey Tretjakov. - Besides, a command “ Media of Sellinga “ - nearby 30 persons - come for work in “ Yandex “ “. The founder “ Media of Sellinga “ the Lion Glazer has confirmed the transaction fact, but has refused to name its sum. The general director of agency MindShare Interaction Dmitry Ashmanov estimates actives “ Media of Sellinga “ in $1 - 3 million
By data “ SPARK - Interfax “ in 2007 Open Company gain “ Media of Selling “ on RSBU has made 167,8 million rbl. ($6,6 million), net profit - 10,6 million rbl. ($415 thousand) . To the transaction the unique owner of Open Company was, it agree EGRJUL, its general director the Lion Glazer.
by data “ SPARK - Interfax “ Open Company “ Yandex “ on 100 % belongs Dutch “ Yandex N. V “. About 35 % “ Yandex “ through an offshore 15 % - Tiger Technologies, about 30 % - to founders of the company and 20 % - to minority shareholders, including managers belong to funds Internet Search Investments and Baring Vostok Capital Partners. In 2007 a gain “ Yandex “ has grown approximately on 130 % and has made $167 million on US GAAP.
Earlier it became known that the Lion Glazer carried on negotiations for sale “ Media of Sellinga “ to the French media group Lagardere (owns in Russia publishing house AFS - IMG and radio networks “ Europe plus “ “ Retro FM “) . “ I do not have any information on this theme “ - has declared yesterday the commercial director of the European media group (EMG; Maria Smirnova operates radio stations Lagardere in Russia). In August the company “ Media plus “ (the seller of advertising possibilities EMG) unexpectedly declared the beginning of sales of advertising in a social network “ Vkontakte “ though earlier about cooperation with a network, according to participants of the market, negotiations were conducted by the Lion Glazer. Mister Glazer has confirmed yesterday that during half a year carried on negotiations with Lagardere: “ It has appeared too traditional media company “.
Alexey Tretjakov asserts that “ Yandex “ has bought “ Media of Selling “ to strengthen the positions in the market of banner advertising: “ ` Media Selling ` will be engaged, first of all, in creation and development of new media products. We, of course, have operating time in sphere of media advertising, but all of us - taki historically did an emphasis on the contextual. On banner advertising at us it is necessary all about 15 % of a gain “. According to AdWatch, the volume of the market of media advertising this year will make $300 million, contextual - about $450 million next year the volume of the market of banner advertising is expected at $435 million level, and contextual - $650 million
Mister Tretjakov says that “ Yandex “ it is not ready to do forecasts concerning a share of media advertising in a gain in the future. Thus “ Yandex “ yet does not plan to refuse services of competing agency IMHO VI (enters into group “ Video of Interneshnl “ also sells advertising on sites Rambler Media). “ If the agency brings to us more than we could make we do not see sense to refuse it “ - Alexey Tretjakov has explained. As he said, now IMHO VI sells advertising on the main page “ Yandex “ in mail and a number of other projects. Chairman of the board IMHO VI Arsene Revazov has declared “ “ that for its company it is good news. “ “ Yandex “ has received strong technologies, they the main value “ Media of Sellinga “. I do not think that “ Yandex “ will reconsider the contracts with us “.
, SERGEY - SOBOLEV