Rus News Journal

To the director have set a line

Fiat Joint venture - Sollers has found the general director and starts to work. It appoints the chief executive “ Sollers - Naberezhnye Chelny “ Alexander Kornejchuk. Start in Naberezhnye Chelny manufactures of a new sedan of Fiat Linea becomes its primary goal on a new post. Output is planned to begin in the first half of the year. Participants of the market notice that mister Kornejchuku should realise the problem in the conditions of falling of sales of cars more than on 50 %.
by the General director of joint venture of Fiat - Sollers the chief executive of the enterprise " is appointed; Sollers - Naberezhnye Chelny “ Alexander Kornejchuk. As they say in the message published on an official site of holding Sollers, “ Duties of mister Kornejchuka will include management of activity of joint venture which includes manufacture, sales and marketing support of cars of Fiats officially presented in the Russian market “. “ the Immediate task “ the new general director the organisation of manufacture and start in the market of a new sedan of Fiat Linea, which release as it is told on a site, " is named; starts on an industrial platform „Sollers - Naberezhnye Chelny“ in the spring of 2009 “.

the Director for public relations and the state structures Sollers Zoe Kaika has told „“ that with appointment of the general director of the joint venture which creation for the first time it has been declared in September, 2007, just now “ manufacture preparation " really begins; Fiat Linea. She has preferred not to specify terms, having told that start of release of Fiat Linea it is necessary to expect in first half of current year. She also did not begin to name planned volumes of output - as she said, earlier designated parametres (50 thousand cars a year) taking into account world crisis “ audits " are subject;. But has assured that “ already the great interest to a product " is now observed;. The price, as she said, will be named “ before the beginning of sales “.

Fiats Group Automobiles and Sollers have signed the agreement on joint venture creation in June, 2008. The enterprise is created on parity conditions. Now in Russia on industrial platforms Sollers in Tatarstan automobile models of Fiat Albea and Fiat Doblo Panorama, and also a full ruler of commercial cars of Fiat Ducato are made. For last two years of sale of cars of Fiat in Russia have increased with 1372 (in 2006) to more 33 thousand (in 2008).

Participants of a car market notice what to start manufacture of Fiat Linea to mister Kornejchuku it is necessary in the conditions of crisis which has led to considerable decrease in a consumer demand. The commercial director of automobile holding “ Sapsan “ Sergey Bajrashev has told „“ that success of the project on Fiat Linea release will depend in many respects on the price which names the manufacturer. He has noticed that now in connection with decrease in availability of autocredits in the conditions of financial crisis “ demand was displaced “ on inexpensive cars of classes In and With in simple complete sets. And if before crisis 70 - 80 % of sales had on cars at the price to 550 thousand rbl. now - to 400 - 450 thousand rbl. He has told, in particular, that demand on made Sollers cars of Fiat Albea which are entered in a price category 350 - 400 thousand rbl. has raised Mister Bajrashev has informed that as a whole in January - February in Tatarstan, as well as across all Russia, sales of cars have decreased on 50 % on comparison with mid-annual indicators. In particular, in January, which and so it is traditionally characterised by low sales from - for long vacation, “ Sapsan “ realised about 500 cars of all marks whereas on the average in a month the company sells 1,5 - 2 thousand cars. Other largest participant of the market holding TTS, according to mister Bajrasheva, last month has sold about one thousand cars against usual two - three thousand.