IPHONE ZAVJAZ In Russiait is obvious THAT VICTORIOUS PROCESSION IPHONE ACROSS Russia, the MOST FASHIONABLE And WIDELY ADVERTISED NOVELTY of LAST YEAR, HAS not taken place. FOR TODAY it is realised ALL 164 THOUSAND DEVICES FROM WHICH OPERATORS HAVE distributed 24 THOUSAND FREE OF CHARGE. On the one hand, In the FAILURE FINANCIAL CRISIS, With ANOTHER - OSTUTSTVIE At OPERATORS of PRACTICE of WORK With SMALL DEBTS is guilty.
Sales iPhone 3G started in July, 2008, in the Russian market the device has appeared later - in the beginning of October of last year. For today, touch smart phones Apple of the second generation are delivered more than in 70 countries of the world. Within one financial quarter which has come to the end on September, 27th, 2008, it has been sold 6,9 million phones. For comparison - for the last five quarters Apple could realise only 6,1 million devices of the first generation. It is the official statistics published on a site of the company. Under forecasts of analysts, by the end of the year the quantity of sold phones will reach 10 - 11 million. In October, 2008 Apple has published financial indicators for the fourth quarter. The company turn has made $7,9 mlrd, and pure quarter profit - $1,14 billion “ Apple just declared the most successful quarter for all history of existence of the company, and in many respects thanking iPhone - we have sold more phones, than RIM (company Research In Motion makes communicators BlackBerry - “ “) , - Steve Jobs, the head of corporation Apple has noted. - We yet do not know, how the economic crisis will be reflected on Apple. Our support - rulers of excellent products, the most talented employees both the best buyers. And $25 mlrd on bank to the account - and cent of debts “. Peter Oppenhajmer, financial director Apple, has declared: “ We are very happy 35 - percentage growth of incomes and increase in net profit at $9,1 mlrd for 2008. In view of an unstable economic situation to look in the future it is difficult enough, therefore our forecasts for December are careful enough. The competent approach allows us to assume that the net profit will make $9 - 10 mlrd “.
However, despite good financial results, for last three months capitalisation Apple has considerably decreased. During a mass collapse on Wall Street on September, 29th last year, the stock value has fallen to 18 %. This day at stock exchange NASDAQ for one action gave $105,26. Then the price has still decreased, and at the moment of closing of the auctions on November, 18th it was already at level of $89,91. If to compare these figures to indicators of the end of 2007 (about $200 for the action), the picture turns out not so joyful. Many analysts consider that sales will bring Apple profit less planned of - for absence of offers in the bottom price category against the reduction of consumer activity caused by financial crisis.
it would be interesting to look at statistics of sales of the device in the different countries, however the manufacturer does not divide the similar information on regions. Apple at all does not allocate Europe against world sales. According to the statement of the representative a press - services in Russia, the policy of the company is that and to get official figures on the separate country there is no possibility. However, it is not absolutely clear, to what such privacy - after all for certain the similar data is available for company Apple. There is a natural assumption that new iPhone at all so is successful, as tell official a press - releases.
not VICTORIOUS PROCESSION
As affairs in Russia are, Apple too does not want to tell. The representative a press - company services has informed only following: “ on iPhone 3G we cannot give Comments and the data, as in business on this product in Russia operators of cellular communication " completely are engaged;. According to independent experts, within a month from the moment of the beginning of sales in Russia many communicators - no more than 30 thousand iPhone 3G are realised at all. For today according to an analyst of agency Mobile Research Eldara Murtazina, in Russia is realised all 164 thousand communicators from which operators have presented 24 thousand devices. “ it is not enough. And taking into account that operators had to spend for advertising of one sold device about thousand dollars, business such trade to name difficult “ - mister Murtazin speaks.
Partly in low sales volume overdue occurrence of a novelty in the Russian retail is guilty. However many analysts consider as the main reason higher, than in the West, cost of the device and absence of favourable tariff plans at the Russian operators. Let`s try understand, how much given point of view is proved. The elementary research shows that the prices on “ beskontraktnye “ phones at us and in the West are almost identical. With contract phones all is more difficult. For example, the American operator AT &T suggests to buy iPhone 3G 8Gb at the price from $199 (the device with flesh - memory 16 Gb will manage to the subscriber on $100 more expensively). Thus the size of monthly payments begins from $70. In Europe a picture approximately the similar. The Russian operators sell iPhone 3G for an overall cost, or demand to bring at connection the advance payment equal to cost of phone. As to monthly payments - here it is possible to choose the comprehensible tariff plan. The main problem for the consumer - the big initial payment.
in a press - Open Society service “ Mobile telesystems “ have declared that the Russian legislation badly protects the operator from unfair clients. In a case if the subscriber who has bought iPhone for $200, will decide not to satisfy a contract condition - will collect from it money uneasy. Representatives a press - Open Society services “ Vympelcom “ (a trade mark “ a Biline “) Were not so are categorical in the estimations, but spoke as a matter of fact about the same: “ For Russia the scheme at which subscribers conclude long contracts with certain circle of obligations to the operator, is still too new. We will not deny that operators who on it work, have new risks: where the guarantee that the subscriber will execute all treaty provisions. The additional staff for work with debtors also is required. In case of default from obligations of one of the parties in the Russian Federation there is an official way of the resolution of conflict which is regulated by the legislation. Therefore to say that the state does not protect the operator, not absolutely correctly. As to procurement prices on iPhone for realisation in Russia it is identical to all participants of the market “. Igor Pepeljaev, the chief of department of marketing of Open Society “ the Megaphone “ has declared: “ The special prices for devices and at us, and in the West (where procurement prices on iPhone same), are not the grant. Simply discount for phone is put in economy of the urgent contract, well we will tell so - the discount is inherently compensated by the guaranteed monthly payments of the subscriber for using a telecommunication service of the operator. A discount - not a gift, and something of instalments type. In Russia it is not accepted to work with small debts of private persons under contracts yet and to obligations as it is not so favourable. One business strebovat a debt for the credit for purchase of a car with car confiscation, and absolutely another - obligation default on the guaranteed payments to the operator. In it the risk for the operator in this case " also consists;.