Rus News Journal

The AMERICAN DREAM


this year the well-known area Swatch Group located in the end of the main avenue of main pavilion Baselworld, has changed the architecture. Baselworld - 2009 and area Swatch Group have accepted the new player: so, a place of pavilion Longines decorated with portraits of Hemfri Bogarta and Odri Hepbern, stand Tiffany and Co has occupied.

last year hour division of jeweller house Tiffany and Co. Became a part Swiss Swatch Group. Actually the Swiss history of the American mark started still one and a half centuries ago - in 1851, when Tiffany and Co. Has concluded the contract with Patek Philippe. Throughout twenty years the manufactory from Geneva was the trading partner of Americans. In the beginning 1870 - h Tiffany and Co. Have started to make independently in Geneva hours and have succeeded. The most considerable historical achievement of mark considers precious, with enamel, model American Wild Rose Lapel. Its sketch has been created by outstanding jeweller designer Poldingom Farnhamom, contender Lui Komforta Tiffani. Hours American Wild Rose Lapel have won a gold medal at the World`s fair in Paris in 1889.

before occurrence in structure Swatch Group hour direction Tiffany and Co. Developed on three collections - Mark, Atlas, Cocktail. Last line represented classical meeting small koktejlnyh hours (platinum, white brilliants, a black sateen thong). Line Atlas presented in 1983 - m, in a year after presentation of the jeweller line with the same name was responsible for section office hours (all models Atlas were completed with quartz mechanisms). Hours with round case Mark, man`s and female, were the mechanical sports chronographs, some of them had certification C. O. S. C. Well traced design Mark sent to shape of a tower clock of a XIX-th century (in Tiffany and Co. Chiming clock for the Capitol, hours for the Supreme court in New York and residence of billionaire Vanderbilda) has been made. Thus, three collections closed the basic hour directions - jeweller, office, sports.

so, what new philosophy of hours Tiffany and Co.? Many observers have been assured that the mark will develop aside high jewelry watch, that is will present unique jeweller models, like hours Signature Harry Winston. It would be logical if to consider a jeweller family tree and history Tiffany and Co. However in Swatch Group with grandiose changes do not hurry up yet. Former collections have passed, start up also considerable, but all - taki restyling. Base line Atlas has acquired colour models, many of which are presented in three variants of the case. Former line Mark has turned to a man`s collection of hours is sports - aksessuarnogo sense, slightly having lost former grafichnost. And here the collection koktejlnyh has not changed hours almost, and these models on - former it is better than others store DNA of great American jeweller mark.