Rus News Journal

The expert
// the Expert

Michael ZHABSKY, the head of department of sociology of screen arts of scientific research institute of motion picture arts, about spectators of a new century

- the Main forecast which can be made in connection with explosion of new technologies: the basic manufacturers of audiovisual production do not need on - former to hope for the mass spectator. Any channel, any screen cannot apply for monopoly in the near future. Depending on the requirements spectators will choose television, the Internet or something else.

redistribution of spectator audience goes on two lines: any part completely refuses old channels of reception of the information, and any, without refusing at all from old, gradually starts to prefer the new. It is promoted also by that today the most usual apartment - also small recreation centre. Many have video, the Internet as result, mobility of spectators has seriously fallen. Figures of doubts do not leave: if in the end of 1960 - h on the average Russian 22,3 visitings of cinemas in a year, today - only 0,8 were necessary.

So manufacturers do not need to stop, it is necessary for them to think constantly of creation of different products under different audiences. But it is a question not only interest, but also the finance. There is a reason for business to be put in transfer or the film project which will look 100 thousand persons on the country? They can pay back expenses? It seems to me that for Russia self-support of similar projects - while rather the long-term future.

and here any apokalipsicheskih I did not begin to do forecasts. Any of traditional channels of information transfer, on - to mine, definitively will not disappear. In America on a boundary 1960 - 1970 - h years authoritative scientists spoke about a decline of Hollywood - and anything, has passed 40 years, and Hollywood perfectly feels.

in due time the American sociologist At. SHremm has deduced the entertaining formula - it defines probability from which the person will want to choose this or that dish from the menu offered massmedia. This probability is equal to fraction: in numerator - pleasure on which the spectator counts, in a denominator - time and means which it should spend that this pleasure to receive. It appears, when the person watches a film at a cinema, in a denominator at it - huge expenses. It is necessary to rise from a sofa, to reach to a cinema hall, to buy the ticket... Therefore cinemas aspire to provide the spectator such strong show that he has forgotten about any expenses. New kinds of screens are, of course, cheaper, but similar spectator sensations do not guarantee.