Brosko the Company has dared at a throw(Kemerovo region) will enclose in expansion to 120 million roubles
next week in Novosibirsk and Novokuznetsk the shops of a network first in these regions odezhnyh supermarkets Brosko will open. The information on it was confirmed with the representative of the company the Trading house Elite Sergey Razuvaev. It has designated a format of a new network as shops for all family . The basis of assortment Brosko is made by inexpensive clothes, footwear and accessories. Basically production in shops is delivered from factories of Turkey. As mister Razuvaev has informed, in Novosibirsk shops will occupy the third floor in GUMe and TSUMe, a part of the second floor in Continent - 3 and also a considerable part of the ground floor of shopping centre (TTS) giperon . The area of Novosibirsk shops will make an order of 2 thousand in sq. m everyone. In Novokuznetsk the shop rents a premise in TTS New Bajdaevsky . One more shop will earn in Kemerovo till the end of this year.
the representative Elite has not informed the exact size of investments into the project, having limited to the remark that is the sum in some millions dollars . By estimations of participants of the market, cost of opening of each such shop can make 15 - 20 million rbl., that is all the company is going to enclose in development of the Siberian market in this autumn to 120 million rbl.
In GUMe the third floor already is completely released for reception of the new tenant - all shops settling down there are closed or transferred on ground floors. To keep available tenants, owners of shopping centre had to offer mostly own trade. In TSUMe similar preparations it is not noticed yet.
the Director of consulting company RID Analytics Elena Yermolaev believes that Brosko tries to use possibilities which were given by crisis. almost all platforms which are occupied with this network in Novosibirsk, it is possible to consider problem. I think that for their owners occurrence of such tenant - the big good luck - the expert speaks. According to RID Analytics, the size of rent rates in Novosibirsk at Brosko can fluctuate from 200 rbl. for 1 sq. m a month in giperone and Continent to 500 rbl. in TSUMe and GUMe. Participants of the market also notice that the segment ekonomklassa feels today better than others and attempt create a network in this niche can to be successful. people are inclined to save on clothes and footwear, therefore diskauntery to a lesser degree feel on itself consumer demand falling, in them even growth of sales " is observed; - the director and the owner of the company " marks; Footwear of Russia (Develops, in particular, a network diskaunterov the Pedestrian ) Anton Titov. rent rates on trading real estate have decreased, became more than the free areas. The competition has decreased - the remained players are focused on preservation and business optimisation, instead of on development - mister Razuvaev has confirmed these estimations.
the trading house Elite till the end of the year plans to open 11 more shops, till 2015 - to construct a network federal level .