Rus News Journal

Concern Varta masters Russia

the European manufacturers of accumulators hope for the Russian market

the Russian market of storage batteries suffers chronic deficiency,
which is especially sharply felt as owners of motor transport. At the same time in
to the Western Europe recession in motor industry has led to reduction in demand
and to surplus of the offer of storage batteries. Therefore now a number large
world manufacturers of this production tries to take strong positions on
the Russian market, applying the dumping price policy. Yesterday on
one day has arrived to Moscow the sales manager of German firm VB Autobatterie GmbH,
a part large industrial group Varta, Rolf Fejndrih (Rolf
Fehndrich). Under the information, he has concluded with the Russian partner of firm
the agreement on delivery of large party of automobile accumulators.

G - n Fejndrih has flatly refused conversation with correspondents. However, on
the preliminary information, the conclusion with the Russian dealer of the company - firm
Vartex - the contract on delivery to Russia of 200 thousand automobile
storage batteries (AKB) marks Varta became result of short visit high-ranking
representative Varta. Contacts of the German concern with
the former USSR had incidental character and deliveries had insignificant
volume. Now the concern supports direct communications with automobile
factories VAZ, ZAZ and KamAZ. Nevertheless production Varta remains inaccessible
for the Russian motorists as the Volga car factory, for example,
buys accumulators Varta only for the export models.
Contract on delivery AKB with the Russian commercial structure testifies
about become already traditional for the foreign companies operating in Russia
to strategy change. Further concern Varta intends to sell the production
in Russia without the aid of departmental intermediaries, through own dealer
a network.

Russia chronically does not suffice storage batteries
On the eve of a sowing campaign which in the south of Russia already has practically begun,
the situation with security starternymi AKB has once again become aggravated.
manufacture and sale of accumulators traditionally is in Russia under
control MBR (earlier this question supervised KGB). In the European part of Russia
accumulators let out two factories - in Kursk and Podolsk situated near Moscow. But in
lately they experience considerable difficulties with delivery main
a raw component - lead. The basic stocks of lead remained in independent
Kazakhstan which has considerably lowered volumes of its deliveries to Russia, having found
favourable buyers in South Korea. As experts of Rosagrosnaba have informed,
the volume of release AKB Kursk and Podolsk factories this year will make at most
80 - 90 % from last year`s level. According to the experts, the annual requirement
Russia in accumulators makes 8 million pieces, and the Russian factories are capable
to cover demand only on 60 %. Hot demand on the threshold of sowing works
makes 1 million AKB from which 40 % can be provided only for the account
import. Calculations of Rosagrosnaba have shown that now it is more favourable to buy ready
AKB, than to get lead for the Russian factories.
the tendency to slump in production of accumulators in the USSR was outlined in the beginning
80 - h years. The rate made on the organisation of manufacture and delivery AKB from
of the countries of the former socialist camp, has completely failed. In particular,
Russia cut off itself from traditional deliveries from Yugoslavia, having supported embargo
against this country (subsequently the Yugoslavian factory has been destroyed by bombing). The expert
firms Vartex the Lion Prokhorov who worked earlier in State Logistics Committee of the USSR and during
distributed 14 years all accumulators in the country, in conversation with correspondents
has informed that delivery to Russia concerning cheap AKB little-known firms from
China, Turkey, India has not justified itself: production has appeared poor quality.
it has caused censures of consumers, in particular the Ministry of Internal Affairs. In new economic
conditions of Russia there was also a new approach to purchases AKB: better less yes it is better.
at the Russian motorist the thought on purchase of the new accumulator unequivocally
associates with a headache. In the black market of the price on domestic AKB
fluctuate from 20 to 30 thousand roubles, and the marriage share is thus rather great.
experts notice that a comprehensible degree of quality possess AKB Bulgarian
manufactures, and warn against purchase of the Indian accumulators which
simply do not work at temperatures below zero.

Europe suffers from surplus of sources of a current
Sale of production of leading European manufacturers AKB - companies Varta,
Hoppike (Germany), Fiamm (Italy), CEAC (France) and others - has faced in
last year difficulties from - for the general recession in European automobile
the industries. In order to avoid financial losses and curtailment of production
firms search for additional commodity markets. Quality of European production
does not cause doubts. For example, accumulators Varta can be stored in dry
a condition till 20 years, and term of their continuous service - 6 - 7 years (at domestic
batteries accordingly 3 and 1,5 - 2 years). Production Technological level
competitors Varta, according to independent technical experts, so
is high, but there is a number of differences in their marketing strategy. That
to realise production in Russia, it is necessary for companies to reduce the prices to
is minimum comprehensible level - in 3 - 5 times in comparison with European
the prices. In particular, Varta it is ready to sell the accumulators to Russia
practically under the cost price (automobile AKB in capacity of 55 amperes - hours - for
DM46; in Germany such battery costs more DM250). Prices Fiamm even more low
(approximately on 20 %) that experts explain falling of a course of Italian lira on
to the relation to DM and smaller popularity of trade mark Fiamm. That
concerns CEAC its cost price AKB is high enough, and this firm not
aspires to enter the Russian market, expecting to find demand for the
production in Europe.

ALEXANDER - MALYUTIN, IGOR - PICHUJA pre