Rus News Journal

40 years of persistent maximalism

this year at Roberto Cavalli a double holiday - to the designer were executed 70 years, and to fashionable house Roberto Cavalli - 40. About it the designer has published the book with photos of celebrities in clothes of own mark and has opened the Internet - a museum to http address:// www. robertocavalli. com/ fe - web/ 40th_anniversary/ index. html. And also has presented kapsulnye collections of jeans (three models, including with a leopard pattern), the costume jewellery, the sun glasses finished with a snakeskin. An anniversary series includes still spirits Anniversary and vodka with the same name. Both bottles, and a bottle are decorated by relief images of the snakes for a long time serving by a symbol of brand Roberto Cavalli, and also the new logo dated for a holiday.

this logo is magnificent and far is not simple. He of the gold colour, which Roberto Cavalli considers symbolising beauty and luxury, includes a coin with the image of a traditional logo of mark, and itself is executed in the form of number 40 stylised under a mirror, an astronomical symbol of Venus, - Venus embodies already beauty and love. All this set of senses was possible to enter really successfully in integral and for Roberto Cavalli a laconic composition, and basically it it is no wonder. The matter is that also the Roberto Cavalli, the well-known party-goer and the founder of clothes for the most violent and grandiose parties, too is not simple.

the radical Florentine, he was born in a family, well-known in the Italian art environment. The grandfather on a parent line, Juseppe Rossi which pictures at any moment can be seen in gallery Uffitsi was most well-known of its ancestors - painters. Juseppe Rossi belonged to the Italian art school makkjajoli, professing a free composition and a letter manner bright colour stains and become to one of premessengers of impressionism. Roberto Cavalli in what did not contradict family traditions. Has got education in the Florentine Academy of arts. Wrote, drew, has then become interested in textile design, went to lake Como where the set weaver`s and krasilnyh workshops is traditionally located. Has organised own manufacture of prints on silk, Stampa Cavalli. Has developed technology of colour stuffings on a soft thin skin from which it is possible to sew easy clothes. And with bathing and beach suits from a skin with prints in February, 1970 debuted on the Parisian salon pret - a - porter. Then there were jeans with the patterns printed on a rough fabric pejsli, bright weightless mini - dresses and long coats from a thick skin, and also a lot of other clothes with recognised and very difficult kavallievskimi prints. Not too known in the world, but in great demand in the rich artistic Italian environment. Sincerely admired Japanese fashion - design. And so sincerely did not perceive American - the German minimalism, including its sign on a victory of industrialisation over creativity.

in 1994 Roberto Cavalli has returned in pret - a - porter, having let out a program antiminimalist collection. It has designated the style as new baroque and the maximalism, and as creative credo has proclaimed hedonism and the maximum sexuality. That from this returning it has turned out, all of us know - Roberto Cavalli became a world famous brand. The draped dresses in feathers, with desperately courageous, but always the cuts flattering the mistress, superfitting jeans in pajetkah and the animal prints, the fur jackets finished with pastes and a coat, snakes on shoes and bags. That is with minimalism Roberto Cavalli could consider fight won. But about two years ago it has suddenly changed to own style. In its collections have appeared brjuchnye suits of almost reserved kind, the streaming closed dresses of the most elegant and sustained silhouette, the spacious dresses reminding blouses of artists and complete sets of clothes with naive flower pejzanskimi by prints - too thought up obviously in honour of the artists familiar since the childhood leaving on an open-air to write etudes. In the interviews Roberto Cavalli explains style change simply. He has seen that it is difficult to people to stop in demonstration so favourite by the designer of luxury and sexuality, and it conducts to vulgarity. But even the prudishest for Roberto Cavalli things on - former are terribly far from minimalism. Aesthetic principles so simply do not change.