Monetary couriersIn the market of remittances it becomes close. Still recently large players of the international scale Western Union and MoneyGram presumed not to pay attention to small systems which were in the way, trying to find a niche. However the segment occupied with beginners focused on remittances of labour migrants, became the most profitable and fast-growing.
the transfer price
Historically in Russia has developed such situation that the market of remittances was divided among themselves by two large international payment systems - Western Union and MoneyGram. Recently company Western Union has lowered tariffs of rouble transfers in Russia, and simultaneously the price has fallen to transfers of roubles to Byelorussia and Tajikistan. On the average system services have fallen in price on 20 - 50 %: the more the transfer sum, the more low the tariff raised for service.
In spite of the fact that the regional vice-president of company Western Union Dzhonatan Knaus did not admit Russia and the CIS countries that the decision is accepted under the pressure of competitors from among young Russian payment systems, it was obvious to all market. While in Western Union count that discount will increase profitability of sales of system in Russia, having raised its profitableness on 10 - 12 %. Meanwhile and after new fall tariffs Western Union remain high enough. So, for transfer from 5 thousand rbl. to 10 thousand rbl. it will be necessary to pay 350 rbl. that will make from 7 % to 4 % from the translated sum. At the same time the Russian systems raise for operation with the similar sum of money approximately 2 % from transfer.
the Russian banks have some years ago started to create own systems. Understanding what to compete to the international brands it is possible only at a passenger-fare level, the Russian systems have established them at once below the competitors in two - three times. Thus advancement of services in “ weights “ went at them on other way: the companies came on the domestic market through republics CIS, being guided by granting of services to labour migrants. The last were not confused with that fact that cheapness of transfer quite often turned around for the sender essential inconvenience, after all if service Western Union can be received practically in any branch of the Russian bank still couple of years back the Russian systems were especially local - frequently one point on a big city. Now the Russian leaders of remittances, such, as BLIZKO, “ the Blitz “ “ Contact “ “ JUnistrim “ work in Moscow at more than 100 bank offices.
Efficiency in work of the companies and to decrease in tariffs by them was promoted by active development last year this segment of the market such “ monsters “ the Soviet epoch, as the Savings Bank and “ Mail of Russia “. The Savings Bank offers service “ the Blitz “ on remittance in 5,4 thousand branches, thus the commission at bank of only 1,75 %. The Date of performance of the commission of the client - one hour. To use system of transfers “ Cybermoney “ on an official statement “ Mails of Russia “ it is possible in more than 42 thousand post offices. A transfer date of performance - 72 hours, but thus “ Mail of Russia “ stipulates that the commission date of performance can be increased. Advantage of the Savings Bank and “ Mails of Russia “ - reliability guaranteed by the state.
the question Price
According to the World bank, the volume of transfers all over the world has made in $2006 268 mlrd and from this sum about $200 mlrd it is necessary on the labour migrants sending home earned money. Meanwhile Russia takes the second place after the USA by quantity of the guest workers which number for today makes 10 million persons. It is no wonder that about 80 % from almost $5 mlrd the Russian cross-border transfers it is carried out to the CIS countries. And for labour migrants, perhaps, more than for other categories of clients, the question of the price of transfer is defining at a system choice.
researches of the market of remittances confirm that the size of the tariff - the first, on what clients pay attention. The data of All-Russia poll of the population spent by research holding ROMIR Monitoring, testifies that 10 % of Russians regularly need departure of money. Thus such indicators as speed of remittance, attachment to a certain service station, identification procedure, are of secondary importance.
however decrease in the tariffs, called to increase clientele, can lead to return result. After all it is proportional to decrease in tariffs compensation of the banks working on transfer of payments will decrease. According to participants of the market, bank compensation - the agent of large systems averages 17 - 25 % from the commission got for transfer. Meanwhile small systems of transfers to increase quantity of points, offer the credit organisations to 40 % from the commissions. At reduction of profitableness from cooperation with the large companies banks can forget about reasons of prestige and prefer their more profitable competitors.
Certainly, banks never will refuse work with Western Union and MoneyGram as the majority of the Russian banks offering services of remittances, in parallel work with several systems. But if such systems in one window a little the majority of clients will choose that which services are cheaper.
and representatives of the Russian systems notice that in their business there is accurately expressed seasonal prevalence.
the greatest demand for services is necessary for holidays and the holiday periods - New year, 8 Martha, the periods of school and student`s vacation. However, the peak of transfers into Ukraine, to Belarus and Moldova is necessary also for the period of Easter. And here senders in the countries where the population adheres to mainly Muslim religion, are most active before holidays the Eid al-Fitr and widely marked in southern regions CIS Dnja of mother. For this reason the peak of advertising of remittances is necessary usually for November - December and March - April of each calendar year.
at the given priority stage of known international systems consists in quality and convenience of service. Money can be received in few minutes in any service station of system that the most developed Russian systems cannot offer yet. Probably, therefore mister Knaus yet is not afraid of a competition: as he said, the market of transfers dynamically develops in Russia and “ places on it will suffice all “.