MTS will trade in phones private labelYesterday the largest operator of cellular communication of Open Society “ Mobile telesystems “ declared release GSM - phones under own brand. First 3 thousand phones of MTS S - 680 Joint-Stock Companies made of MTS “ Sitroniks “ (enters into concern “ Centre of science “ belonging AFK “ System “) Will appear on sale in the summer. MTS has shown phone private label at an exhibition passing now in Moscow “ Communication - Ekspokomm “: at S - 680 original design, support GPRS and EMS, polyphonic melodies; model 81 g weighs and will cost about $100. According to the president of MTS Vasily Sidorov, the company was not defined yet with that, MTS phone will move ahead how. Most likely, it will offer complete with the certain tariff plan.
the previous attempts of the Russian companies to let out phone private label success have not crowned. Last year one of the sellers of mobile phones largest in Russia - “ the Euronetwork “ - has refused release of phones under own brand. “ we have not found the contractor who would make phones of appropriate quality, - tells PR - the director ` Euronetworks ` Tatyana Guljaev. - also have decided what to let out on the market a product which will work badly, incorrectly “.
In “ Vympelcom “ to MTS example are not going to follow. “ we do not plan to let out phone private label, as in the market enough large players who the models of mobile phones cover all segments of the market “ - tells a press - the secretary “ Vympelcom “ Artem Minaev.