Ministry of Health has let out a sequel “ the Infernal little squirrel “. VIDEOMinzdravsotsrazvitija has started the second roller of the antialcoholic campaign which protagonist is the infernal Little squirrel.
in continuation the Little squirrel together with the friend visits the house of certain Toljana, but instead of the owner sees a gravestone with a photo of the Squirrel. In the end of a roller infernal Squirrel disperses and, in particular, says: “ look me in the face. In eyes, I have told! I not Ministry of Health. I will not warn “.
the First roller of campaign left in the autumn of last year and caused the big resonance. For its week have looked more than one million person. Some phrases from a roller began to be quoted actively on the Internet. That the roller is a part of an antialcoholic advertising campaign of Ministry of Health, it became known only after a while.
“ The squirrel is a mirror, looking in which, we see illness details through words of live people, their stories, and, probably, we will cease to be frightened and we can make out in more details a problem “ - explains Tatyana Golikovoj`s department on a ministry site.
judging by the first reaction the Internet - the audiences, the second roller has appeared not so successful as the first.