Agency “ the Olympus “ contracts with advertisers
the Company " ahead of schedule stops; the Olympus “ almost ten years engaged in advertising placing in the Moscow underground, has warned advertisers that is compelled to terminate a number of contracts ahead of schedule. Since July, 1st at the Moscow underground the new advertising operator, the company “ the Car the Sell “ however she most likely will not have time to conclude new contracts. As a result at least for a month the underground remains without advertising.
the Company “ the Olympus “ has notified advertisers on preschedule cancellation of contracts, having suggested them to reorient budgets on other carriers: tickets, stopping pavilions, sound advertising in the underground and etc. “ the Company “ the Car the Sell “ (the new advertising operator of underground the next five years. - daily) refuses to go on cooperation, and all advertising in underground is suspended without day “ - it is told in one of letters “ the Olympus “ to advertisers. Copies are available on hand daily.
Yesterday the company “ the Car the Sell “ (enters into autoholding “ Gema “) Won last week auction on the right to place advertising in the underground, State Unitary Enterprise “ the Moscow underground “ and capital department of mass-media and advertising have signed the tripartite contract, according to which “ the Car the Sell “ becomes the new contractor of underground. The contract of underground with “ the Olympus “ all advertising for which the former operator answers expires on June, 30th, and since July, 1st, should disappear.
“ I do not understand, about what refusal in cooperation there is a speech, personally on me the company “ the Olympus “ did not leave “ - has declared and. An island of the general director of the company “ the Car the Sell “ Gold of Krivonos. As she said, in the near future the tender for manufacture and installation reklamonositelej will be held. “ the Car the Sell “ hopes that the transition period will occupy no more month. “ On conditions of the conclusion of the contract with underground we should pass a number of formalities then the contract will come into force, therefore in July most likely advertising will be absent “ - has explained g - zha Krivonos.
“ the Olympus “ had no right to conclude contracts with advertisers as their own contract with underground expires on June, 30th, 2011, participants of the advertising market speak. In their opinion, the company expected to win auction or to agree with the winner about cooperation. “ the problem that from - for the sudden terminations of placing at some advertisers the advertising campaign has turned out too short, and is the big blow to the image “ - one of interlocutors daily speaks. Participants of the market explain that if someone from clients will have claims they will be compelled to redirect them “ to the Olympus “. In the company “ the Olympus “ have refused official comments about it.