Rus News Journal

Ozon the Company will put on Russians

can buy the Internet - shop Sapato. ru

the Federal antimonopoly service (FAS) has approved the transaction on purchase the Internet - shop Ozon of project Sapato. ru. Trade in footwear - more vysokomarzhinalnyj the market, than traditional for the market of electronic commerce of the book and electronics, experts of the market explain.

the Message on transaction approval has appeared yesterday on site FAS. Sapato. ru have started funds Fast Lane Ventures, eVenture Capital Partners, Direct Group and AB Kinnevik; in 2011 them has joined Intel Capital. The Total amount of the means enclosed by funds makes about 20 million dollars In company FastLane Venture which owns a controlling stock in company Sapato, have officially refused comments, however the source in the company has confirmed the fact of negotiations with company Ozon and has noticed that the transaction if will be, will be closed, most likely, in the end of February.

Founder Wikimart Maxim Faldin says that a segment of sales of clothes and footwear on the Internet one of the most fast-growing in e - commerce. the Margin in this segment is high enough. Sellers of footwear are ready to pay the Internet - to shops to 100 dollars for one client, besides, there is a great demand for such goods - ascertains g - n Faldin. As he said, Sapato - one of the first the Internet - the platforms, started to trade in footwear in Russia. they one of our partners. Wikimart and has started to develop this direction in 2011 - adds g - n Faldin. Ozon has started to trade in clothes and footwear in April of last year what declared on a press - conferences.