Rus News Journal

Over Sony there ascends the new sun

the Company has named the person whom the Japanese manufacturer of electronics preparing for the fourth successively annual losses should deduce it from crisis

, on Wednesday declared change of the general director. Vallijtsa Howard Stringera on post of the head Sony will be replaced by Japanese Kadzuo Hirai who, most likely, will continue a course of the predecessor on convergence gland and a content. Castling has confirmed that western a top - managers do not get accustomed in a Japanese corporate climate.

51 - the summer Hirai answering till now for game business Sony, will replace 69 - summer Stringera at a company wheel on April, 1st this year. Kadzuo - globally focused manager who a sign with technologies and cloudy calculations, deeply appreciates a content, and digital transformation is its the second I - Howard Stringer of the successor on posts of the general director and the president of the company has presented. It in June of this year should occupy an armchair of chairman of board of directors Sony, but will not be engaged any more in current operations.

Howard Stringera`s Leaving which, despite all reasonable efforts, could not inhale new life in Sony, once again testifies that the western managers do not have a work in Japan. Last year Olympus has dismissed from a post of the general director of British Michael Vudforda which later has untwisted grandiose scandal round the former employer. Now there are only two foreigners heading the large Japanese companies: Carlos Gon (Nissan) and Krejg Nejlor (Nippon Sheet Glass).

Sony now has not the best times. The company which has thought up in 80 - e years the first portable audioplayer Walkman, has got stuck in the extremely unpleasant niche. From above it presses Apple to which Sony cannot oppose any product yet - a hit, and from below draw in Korean LG and Samsung which business is more profitable at the expense of smaller costs. As a result the company did not get out last three years of losses and cannot get profit and this year. Originally Sony expected to receive 60 mlrd profit yens (789 mlrd dollars) However it was prevented by earthquake consequences in Japan and flooding in Thailand, and also record in a post-war history yen strengthening. In 2000 Sony cost 100 mlrd dollars, and now only 18 mlrd dollars, and the company has lost 53 % of market capitalisation only for last year. For the same time of action Apple have jumped up on 26 %, having erected it to a pedestal of the most expensive company in the world. Papers Samsung have risen in price for 11 %.

however analysts have apprehended change of a management from scepticism shares. Sony will not change, irrespective of who becomes the president. Sony have chosen the foreigner, but it has not changed the company. It confirms, it is how much difficult to make it. Sony should present the plan of action to convince investors - has declared Bloomberg operating fund Ichiyoshi Investment Management Mitsusige Akino. It is the most probable that Kadzuo Hirai will continue a course on association in a uniform network of different products of the company for the subsequent sale of a content to the users, begun still Howard Stringerom. In favour of it says also that g - n Hirai was the only thing from four potential successors, at which not engineering past. It not the technician, and the humanist, long time working in media divisions Sony. Among its achievements of analytics specify in the long-awaited decision accepted in the end of the last year, on an exit from business on manufacture ZHK - TVs which yields losses seven years.