Rus News Journal

NMG the company Gain has overtaken the market

the media holding Gain " has grown on 22 %

; National media group “ (NMG) for 2011 has made 9,838 million rbl. against 7,685 million year before, having shown growth of 22 %. The markets on which is present NMG, - television­, the printing press and radio - as a whole developed more slowly, analysts mark.

the Operational profit (EBIT) for last year has made 1,106 mlrd rbl. at comparable negative indicator EBIT for 2010 at a rate of 3,016 mlrd rbl. Indicator OIBDA for 2011 has made 915 million rbl. at comparable negative indicator OIBDA year before at a rate of 2,467 mlrd rbl.

In structure NMG enter: a broadcasting company “ Petersburg - the Fifth channel “ (72,4 %), “ the First channel “ (25 %), media holding REN of TV (68 %), the newspaper “ News ­“ (50,19 %) and radio station “ Russian news service “ (100 %). Besides, almost one year ago structures oil and gas “ Itera “ and bank “ Russia “ including NMG, have closed the transaction on purchase at “ the Alpha - Groups “ 25,2 % of holding “ STS Media “ (television networks STS, “ House “ and “ Pepper “) .

“ NMG has shown high rate of increase of a gain - 22 % that above, than growth in TV segments, radio and printing mass-media, - is told by an analyst “ Three Dialogue “ Anna Lepetuhina. - I think, it is connected with high rates of increase of a share of audience “ the Fifth channel “. (By data “ TNS Russia “ the share increase telesmotrenija in 2011 in comparison with the beginning of a season of 2010 has made 115 %; in September, 2010 the share made 2 % (audience 25-59), in December 2011 - go - 4,4 %, in February, 2012 - 5,2 %. - daily). As to growth EBITDA and net profit, it is difficult to me to tell, what exactly has allowed the company to reach such growth of these indicators. I can assume only that optimisation of expenses “.

According to Association of communication agencies of Russia, the Russian advertising market last year has exceeded pre-crisis indicators and has made 263,4 mlrd rbl. without the VAT. It almost on 21 % more than for previous year, and on 4 % more than indicators of pre-crisis 2008.

Expenses on television advertising have increased by 18 %, to 131 mlrd rbl. and if to consider the political advertising which volume has made in November-December of last year 1 mlrd rbl. without the VAT, on 19 %. The smallest growth following the results of a year - 6 %, to 40,4 mlrd rbl. - have shown printing mass-media. Radio has grown on 15 %, to 11,8 mlrd rbl.