NMG the company Gain has overtaken the market
the media holding Gain " has grown on 22 %
; National media group (NMG) for 2011 has made 9,838 million rbl. against 7,685 million year before, having shown growth of 22 %. The markets on which is present NMG, - television, the printing press and radio - as a whole developed more slowly, analysts mark.
the Operational profit (EBIT) for last year has made 1,106 mlrd rbl. at comparable negative indicator EBIT for 2010 at a rate of 3,016 mlrd rbl. Indicator OIBDA for 2011 has made 915 million rbl. at comparable negative indicator OIBDA year before at a rate of 2,467 mlrd rbl.
In structure NMG enter: a broadcasting company Petersburg - the Fifth channel (72,4 %), the First channel (25 %), media holding REN of TV (68 %), the newspaper News (50,19 %) and radio station Russian news service (100 %). Besides, almost one year ago structures oil and gas Itera and bank Russia including NMG, have closed the transaction on purchase at the Alpha - Groups 25,2 % of holding STS Media (television networks STS, House and Pepper ) .
NMG has shown high rate of increase of a gain - 22 % that above, than growth in TV segments, radio and printing mass-media, - is told by an analyst Three Dialogue Anna Lepetuhina. - I think, it is connected with high rates of increase of a share of audience the Fifth channel . (By data TNS Russia the share increase telesmotrenija in 2011 in comparison with the beginning of a season of 2010 has made 115 %; in September, 2010 the share made 2 % (audience 25-59), in December 2011 - go - 4,4 %, in February, 2012 - 5,2 %. - daily). As to growth EBITDA and net profit, it is difficult to me to tell, what exactly has allowed the company to reach such growth of these indicators. I can assume only that optimisation of expenses .
According to Association of communication agencies of Russia, the Russian advertising market last year has exceeded pre-crisis indicators and has made 263,4 mlrd rbl. without the VAT. It almost on 21 % more than for previous year, and on 4 % more than indicators of pre-crisis 2008.
Expenses on television advertising have increased by 18 %, to 131 mlrd rbl. and if to consider the political advertising which volume has made in November-December of last year 1 mlrd rbl. without the VAT, on 19 %. The smallest growth following the results of a year - 6 %, to 40,4 mlrd rbl. - have shown printing mass-media. Radio has grown on 15 %, to 11,8 mlrd rbl.