Place under show
Comedy Club Production together with GK “ Tashir “ Residents Comedy Club henceforth have opened in Petersburg the first Comedy Cafe
can entertain Petersburgers on own platform. Continuing partnership with a group of companies “ Tashir “ Comedy Club Production will open the first in Petersburg and the seventh in Russia Comedy Cafe in new shopping centre “ Rio “. Volume of investments into creation of an institution experts estimate at level of 10 million rbl. Placing of the first point in a large trading complex allows public catering institutions to receive the serious traffic without additional expenses, experts mark, however do not exclude that thanking raskruchennosti a brand new cafes can appear and in a format strit - a retail.
Under Comedy Cafe in TTS “ Rio “ constructed by a group of companies “ Tashir “ Samvela Karapetjana together with businessmen from Slovakia, is taken away an order of 150 sq. m. Comedy Cafe - the project which in common develop GK “ Tashir “ and Comedy Club Production, vice-president GK " has explained; Tashir “ Artak Evojan. The first cafe has been opened in 2009 in TTS “ Rio “ in Moscow, now institutions work in complexes “ Tashira “ in Yaroslavl, Kaluga, Tula, Reutov and Belgorod. At “ Tashira “ while there are no other projects in Petersburg, however in the company do not exclude that Comedy Club Production can develop points and is independent. To receive the comment from representatives Comedy Club Production on Friday it was not possible. Earlier it was informed that till 2014 partners were going to open 50 institutions, having enclosed an order of 50 million dollars
Besides Comedy Cafe own brands GK “ Tashir “ presented in TK “ Rio “ in Petersburg, become a cinema “ Sinema It is old “ pizzeria Tashir pizza and a hypermarket of the goods for the house “ Our house “. Last in other regions is more focused on format DIY (the goods for the house, building and finishing materials), and in Petersburg - on a format household (the goods for the house and an interior) the premium - a class, is explained by the adviser of vice-president GK “ Tashir “ Marina Gaze.
the Volume of investments into equipment Comedy Cafe is not disclosed. According to experts, investments could make to 10 million rbl., a time of recovery of outlay - an order of three years. According to the director for development of business of department of trading real estate “ Colliers International St.-Petersburg “ Annas Nikandrovoj, the average check in Comedy Cafe in Moscow makes 700-1000 rbl., in Petersburg it will be approximately on 15 % more low. Attendance of an institution can reach an order of 4-6 thousand persons in a month, the analyst " believes; Investment cafe “ Anton Safonov.
In shopping centres individual formats, and not just institutions and shops of large world and Russian networks, therefore project Comedy Cafe become now more and more demanded should be claimed clients, Anna Nikandrova believes. Success of the project, according to the project manager of department of strategic consulting Knight Frank St Petersburg Igor Kokorev, will be in many respects caused by powerful media support of brand Comedy.
Anton Safonov explains that placing in a trading complex allows to receive at once the big traffic without strong marketing expenses. “ the similar result could achieve only having placed an institution in a place with a considerable quantity of potential clients that is where - or in city centre, but thus costs " at once would grow; - the expert adds. At the same time analyst UK “ finam Management “ Maxim Kljagin notices that opening of institutions out of partnership with GK “ Tashir “ also it is probable. “ a question only in financing and selection of suitable locations “ - he considers.