Rus News Journal

Sociable Microsoft

the Company has bought a large social network for 1,2 mlrd dollars

Owners Yammer have agreed to sell the company Microsoft for 1,2 mlrd dollars, writes Wall Street Journal. Transaction details are not disclosed. Clients Yammer are Groupon, BBC, LG Electronics. On network services it is signed about 80 % of the companies from list Fortune 500.

Social network Yammer has been based in 2008 by the former operational director PayPal Inc. David Saksom. Yammer offers functions of an exchange of the information in the company, providing corporate dialogue between employees. It is considered one of the largest private social networks for business. The server use more than 200 thousand companies, including eBay Inc., Groupon, BBC, LG Electronics, Fox International Channel. The site represents the possibilities of corporate dialogue similar to such portals, as Twitter and Facebook.

Of company Microsoft are assured that acquisition Yammer will allow to expand funktsional the corporate software and to integrate possibilities of portal Yammer into the products which corporate clients use. Negotiations about the transaction from party Microsoft and Yammer go in the private and closed order. Vice-president Microsoft of Frenk of Show and Diana Makferon from Yammer have refused comments.

As writes Bloomberg, large IT - the companies lately often buy startups in the field of the corporate software. This month Salesforce. com Inc, developer CRM - systems, has got Buddy Media — the supplier of the social software, having paid for purchase of 745 million dollars Also Oracle Corp. Has bought companies Vitrue Inc. And Collective Intellect Inc., which are engaged in gathering and the analysis of the given social media platforms­.