Results of competition " are declared; the Brand of year/ Effie2003 “In Moscow results of competition " are announced; the BRAND of YEAR/ EFFIE - 2003 “.
“ the Brand of year “ - annual rewarding of the most successful projects in the field of creation and advancement of brands in the Russian market. Competition spent since 1998 is directed on increase of a role of effective marketing and marketing communications in the Russian market.
following the results of competition by the winner in a nomination “ Services to business “ there was a company “ RosBusinessConsulting “ for brand creation.
in a nomination “ Articles of food “ in 2003ã. Brand Maggi (company Nestle), a brand " became the best; Russia “ (confectionery factory “ Russia “), NEO (dairy production of the company “ Vimm - the Bill - Dann “) And “ Ermann “ (company Ehrmann), among soft drinks - Nescafe (company Nestle) and Akva the Mineral (company PepsiCo).
According to jury, the best beer brand names a brand of Tinkoff (the company “ Tinkoff “) On tobacco production - LM, on the goods for health - “ Children`s panadol “. A gold award are awarded in sphere of manufacture of household chemical goods a brand “ Ariel “ the goods of personal hygiene - Gillette Mach 3, perfumery and cosmetics - Dove, home appliances - Electrolux, the hi-tech goods - Samsung, furniture - “ Ikea “.
In sphere of the finance the brand of year recognises a brand “ Alpha bank the Express train “ in car sphere - moto - “ Mercedes “ insurance business “ Ingosstarah “ among mass-media - a teleserial “ the Idiot “. In the field of services among fast food restaurants the best recognises brand McDonalds, among hi-tech services - “ BiLajn “ among shopping centres and networks - a brand “ M.Video “ among regional projects - a brand “ the Cupid - beer “.
Gran - At in a nomination “ the New name “ The jury has awarded companies Vill - Binn - Dann for the most successful start of brand NEO, in a nomination “ Change of an image “ for effective change in marketing strategy of a brand - restart, image change, brand repositioning - Samsung, for reputation and trust - to brand Nescafe.