Rus News Journal

Results of competition " are declared; the Brand of year/ Effie2003

In Moscow results of competition " are announced; the BRAND of YEAR/ EFFIE - 2003 .
the Brand of year - annual rewarding of the most successful projects in the field of creation and advancement of brands in the Russian market. Competition spent since 1998 is directed on increase of a role of effective marketing and marketing communications in the Russian market.
following the results of competition by the winner in a nomination Services to business there was a company RosBusinessConsulting for brand creation.
in a nomination Articles of food in 2003. Brand Maggi (company Nestle), a brand " became the best; Russia (confectionery factory Russia ), NEO (dairy production of the company Vimm - the Bill - Dann ) And Ermann (company Ehrmann), among soft drinks - Nescafe (company Nestle) and Akva the Mineral (company PepsiCo).
According to jury, the best beer brand names a brand of Tinkoff (the company Tinkoff ) On tobacco production - LM, on the goods for health - Children`s panadol . A gold award are awarded in sphere of manufacture of household chemical goods a brand Ariel the goods of personal hygiene - Gillette Mach 3, perfumery and cosmetics - Dove, home appliances - Electrolux, the hi-tech goods - Samsung, furniture - Ikea .
In sphere of the finance the brand of year recognises a brand Alpha bank the Express train in car sphere - moto - Mercedes insurance business Ingosstarah among mass-media - a teleserial the Idiot . In the field of services among fast food restaurants the best recognises brand McDonalds, among hi-tech services - BiLajn among shopping centres and networks - a brand M.Video among regional projects - a brand the Cupid - beer .
Gran - At in a nomination the New name The jury has awarded companies Vill - Binn - Dann for the most successful start of brand NEO, in a nomination Change of an image for effective change in marketing strategy of a brand - restart, image change, brand repositioning - Samsung, for reputation and trust - to brand Nescafe.