Rus News Journal

Apple will get rid of intermediaries in Russia: the prices for gadgets can fall

the American corporation Apple, the manufacturer of personal and tablet computers, phones and other gadgets, already in 2013γ. Intends to begin direct deliveries of production in retail networks of Moscow and Petersburg. The corporation has registered the company “ Eppl Rus “ which principal view of activity - wholesale and retail trade in computers, writes today “ Kommersant “.
the Source in one of official distributors Apple in Russia has informed “ “ that after Open Company registration “ Eppl Rus “ the company will have an opportunity to do business computer technics. According to some information, Apple Holding B V. 99,5 % " own; Eppl Rus “ the rest belongs to the Irish firm Apple Distributio.
the Authorized capital of firm General director OOO " makes 3,3 million rbl.; Eppl Rus “ - Vitaly Morozko who also is the legal adviser of corporation, managers of two official distributors Apple in Russia have informed. In a press - service Apple on this information have not commented.
earlier “ “ it became known that else in the spring 2011γ. A top - managers Apple during visit to Moscow looked after the area under Apple Store but then business and is not has reached opening of shop. It is expected that the corporation can already begin direct wholesales with 2013γ., however early to think, when in Russia will begin work the first Apple Store.
With 1996 on 2007γγ. In Russia group of companies ECS was engaged in sales and advancement of technics Apple, then the corporation had own official representation in Russia which was engaged in marketing activity. In 2008γ. The company had a first official distributor of computers - diHouse, in 2009γ. And 2011γ. At Apple have appeared the second and third distributor. Thus 75 % of technics passed through diHouse, manager earlier close to the company has informed.
in sale iPhone in Russia are engaged “ Vympelcom “ and MTS. In “ Vympelcom “ have noticed that at the operator with the American corporation “ working partner relations “.
According to one of distributors, “ Eppl Rus “ probably, will deliver to Russia and iPhone as in the company are dissatisfied with the existing scheme of deliveries of gadgets: operators are too interested “ on sales not in the wide market, and in the salons “.
Making comments on the registration reasons “ Eppl Rus “ the head of the distributor of corporation declares that this step is necessary to supervise the Russian market. “ the beginning of direct wholesales Apple will lead to profit decrease retejlerov. Probably, discounts retejleram which are given by distributors depending on results of sales " will be reconsidered; - the interlocutor believes.
in turn the general director of the company “ the White Wind Digital “ Daniel Vaskevich notices that Samsung and Sony for a long time already work under direct contracts. “ if them will join and Apple, the prices for devices become more accessible, and the market - is more civilised “ - he believes.