Monks of a monastery “ a Shaolin “ there have begun struggle for the brandMonks of the Chinese monastery a Shaolin try to protect the name of the monastery from aggressive use by market businessmen. Within several last months the monastery tries to register the rights to the name “ a Shaolin “ and “ a monastery a Shaolin “ in Vsekitajsky administration of the industry and trade. Monks even have created special firm Henan Shaolin Temple Industrial Development Lt. Co. For protection of the name of a monastery from “ offensive use “ its names in commercial objectives.
the recent research spent by patent agency of China in 11 countries and regions, has shown that a name “ a Shaolin “ 117 times are used in the various registered names. These names are given without any coordination with a monastery. In the China more than hundred various subjects, including cars, furniture, products, alcoholic drinks and medicines, use a name “ a Shaolin “.
the Monastery “ a Shaolin “ has been based in 496 year and has received popularity as the birthplace of unique system of the hand-to-hand fight known now as “ kun - faugh “. Special popularity to a monastery in the modern world have brought in 70 - e years of the last century the feature films popularising a unique kind of the Chinese single combats.
references on a theme:
- the License for a brand “ Ben Laden “ it is cancelled, 18. 07. 02
- the Bolshoi theatre has defended the brand in court, 23. 01. 02