Rus News Journal

America has braked Toyota

recession of demand in the USA will lower universal sales on 20 %

the General sales of corporation of Toyota Motor Corp. This year can decrease on 20 % from - for demand recession on key for a motor-car manufacturer the North American market and strengthenings of positions of yen. Now more than half of sales of the company it is necessary to the USA, and only for March Toyota indicators have fallen here to 10,3 %. Earlier it was expected that this year the Japanese company will fix the positions of the leader of world car industry.

today the main competitor of Toyota is General Motors Corp. Last year Toyota has bypassed it on sales volume in the world. Prior to the beginning of global credit crisis it was expected that Toyota will continue active growth. According to Japanese edition Nikkei, from - for consumption reductions in the key markets and recession of sales of cars in the USA in 2008/ 09 financial year decrease in operational profit of Toyota on 1,7-1,8 trln yens (17-18 mlrd dollars) is predicted .

In the USA the company decrease even more considerable waits, than many expect - the expert on the automobile markets of analytical agency Global Insight Michael Uinn - Williams has told daily. Many rest hopes of a variety of a ruler of products of Toyota. If one model becomes less popular, the company can switch attention of consumers to another. However, according to the expert, in a case from Toyota it will be difficult to compensate losses, for example, from decrease in sales of utility trucks.

nevertheless experts are assured that Japanese have enough resources to overtake GM if it quickly concedes to the American manufacturer recently won first place. Toyota all the same again leaves on liderskie positions, after all GM will suffer from crisis much more, - Michael Uinn - Williams has told. - despite active growth of sales in the foreign markets, the American company is nevertheless very strongly dependent on dynamics of sales at home .

Besides braking of demand at Toyota the main risk - currency. Now for the American dollar give 102 yens. Course growth for one yen deprives of Toyota 35 mlrd yens (343 million dollars) operational profit. Results for the last fiscal year Toyota will publish on May, 8th. Under forecasts of analysts of agency Bloomberg, the operational profit for current year can decrease on 11 %. Experts suppose that in year prospect decrease in sales at Toyota probably in separate regions of the world.

growth points there is Russia, India and China. Russia is just that market where the company can type additional indicators of sales - expert Global Insight considers.