Rus News Journal

Prenew Year`s dismissals

will spend the large advertising companies

Two large global players of the advertising market - companies Omnicom Group and Interpublic Group - are compelled to resort to reduction of the employees. According to data Reuters, in a similar way the companies try to reduce costs in connection with financial crisis.

the official information from the companies did not arrive, but the agency source asserts that Omnicom will reduce from 4 to 5 % of employees. Recognising that all in the company works as 70 thousand persons, reductions will make from 2,8 to 3,5 thousand persons. Source Reuters familiar with a state of affairs in Interpublic, has declared future reductions in this company, but without details. Reuters assumes that less than 5 % the person, that is no more than 2 thousand persons will be dismissed. The Russian representations of these companies yet have no the information on reductions at head offices. The source in one of the companies has declared daily that at the Russian office the set of new employees only is suspended, and has assumed that reductions will concern only the American market.

financial results for company Omnicom Group Inc third quarter 2008. Looked very optimistically. Its gain for the accounting period has grown on 6,9 % and has made 3,3 mlrd dollars Omnicom it was possible to show unexpected positive dynamics in the conditions of financial crisis, but following the results of a year the company has started to search for ways of decrease in expenses.

for advertising where the basic part of expenses is necessary on personnel payment, reduction of the staff is the most simple way of decrease in costs - analyst IK " explains; finam Sergey Filchenkov. In its opinion, already today it is obvious that next year the global advertising market cannot show growth, and in the largest countries it will continue to be reduced. As a result, aspiring to avoid essential falling of financial indicators, advertising holdings go on dismissals. in Russia they too occur, truth while the preference is given to decrease in salaries and bonuses of employees. Next year their income, under our forecasts, can fall to 30-50 % - considers g - n Filchenkov. To assume, dismissals in the Russian advertising market will be how much big, according to an analyst while it is difficult, but, most likely, to avoid them will not be possible.

the Situation in the advertising market will be aggravated only. Under news agency ZenithOptimedia forecasts, rates of increase of the world market of advertising in 2009 will make only about 4 %. Thus in the USA they will decrease twice, from 1,8 % in 2008 to 0,9 % in 2009.