Rus News Journal

The navigator of hope

Prestigio has grasped a quarter of the Russian market of autonavigators, now it should be kept afloat.

automobile navigators on the average a price segment (3 - 4 thousand rbl. for a piece) become cheaper on 20 - 30 % a year, and in five years in general will leave in the past, having given way to tablet computers, have counted in company Prestigio. In 2012 the manufacturer began to let out the navigators - tablets - the first model on platform Android left in March and costs to 5,5 thousand rbl. We hope thanks to new devices to finish the share in the market to 30 % - chief executive Prestigio Yury Antoshkin speaks. Now Prestigio supervises, according to JFK, 24 % of the market in money terms (nearby 1,5 mlrd rbl., by calculations the Council of Federation ) and is the largest manufacturer of autonavigators in Russia.

the company with the Belarus roots is engaged in navigators since 2006. Then sales of these devices in Russia and Belarus were estimated tens thousand pieces a year, and shares of these markets did not exceed 1 % of the world. Actually, thanks to it Prestigio also it was possible to win leadership: the international players did not hasten to adapt a software under Russia and the CIS. However as soon as Prestigio will start to sell tablets, it should compete to the international manufacturers, Sergey Ostrikov, one of curators of a navigating direction of company Prology - other large manufacturer of navigators considers.

by the way, once owner Prestigio Sergey Kostevich any more has not sustained a competition to computer giants. In 2002 - 2007 it let out monitors and laptops under mark Asbis, but has then curtailed this business. Its software was not worse, than at world grandees, and here on design and juzabiliti Asbis strongly conceded to them. There is a risk that with tablets - navigators the same history will repeat.