“ ID Rodionova “ has wanted in the Internet
the Publishing house intend to get “ the Newspaper. ru “ or to start a resource similar to it
Yesterday it became known that the company “ the Publishing house of Rodionova “ already in the beginning of next year can start own Internet - a resource, on a content similar “ to the Newspaper. ru “. Thus a management “ ID Rodionova “ does not lose hope to get and itself “ the Newspaper. ru “. Participants of the market consider that both these of a variant can become for the publishing house enough zatratnym the project, thus at “ Newspapers. ru “ probably, there will be also other buyers.
as the president " has informed yesterday daily; ID Rodionova “ Alexey Volin if the company does not get the Internet - the edition “ the Newspaper. ru “ will start own project already in the beginning of next year. By estimations of participants of the market, it will be qualitative the Internet - the edition, under the maintenance reminding “ the Newspaper. ru “. “ we now are in process of studying of technical and creative possibilities of the project “ - the editor-in-chief of group of business papers " has informed; ID Rodionova “ George Bovt.
we Will remind that in October it became known about the transaction of publishing houses “ a firm Secret “ and “ ID Rodionova “ on newspaper sale “ Business “. Participants of the market have estimated a sum of transaction in 20 million dollars Then a management “ ID Rodionova “ has informed on the desire to get “ the Newspaper. ru “. However participants of the market notice that it is too profitable resource for sale, besides at “ Newspapers. ru “ can appear and other buyers. Therefore the transaction on edition acquisition can manage “ ID Rodionova “ in the large sum.
By expert estimations, in 2005 the weekly audience of a news site made more than 350 thousand persons. According to TNS Gallup Media, the edition is on the fifth position in a rating of the most visited sites. Thus experts consider that “ the Newspaper. ru “ possesses 7 - 10 % of the market the Internet - advertising. By estimations of the editor-in-chief “ Newspapers. ru “ Michael Mihajlina, the edition now takes the fourth place among all the Internet - projects and the first - among the Internet - mass-media under advertising budgets.
experts estimate resource cost “ Newspapers. ru “ in the sum more than 15 million dollars, thus the annual advertising income of the edition reaches, by different estimations, 7 - 9 million dollars we Will remind that in November, 2005 of 100 % of actions “ Newspapers. ru “ it has been redeemed at an edition management of the Publishing house “ a firm Secret “. At the same time representatives of the edition name the much bigger sums. As the editor-in-chief " informed earlier; Newspapers. ru “ Michael Mihajlin, “ to buy “ the Newspaper. ru “ “ ID Rodionova “ it is necessary to throw all turn on the transaction “. By estimations g - on Mihajlina, a turn of the publishing house makes about 20 million dollars As he said, money for purchase “ Newspapers. ru “ at “ ID Rodionova “ no.
At the same time participants of the market notice that purchase “ Newspapers. ru “ would be logical step and for the Publishing house “ Kommersant “. About possibility of the conclusion of such transaction it became known last week. “ I cannot make comments on it yet. I can tell that “ the Newspaper. ru “ - an attractive resource. Among weight the Internet - editions it is one of successful “ - commercial director ID " has informed daily; Kommersant “ Pavel Filenkov. By words g - on Filenkova, a management of the publishing house also plans to start own the Internet - resources: “ Any resources will be started, any to be got, but we are not ready to speak yet more in detail about their content “.
Experts notice that the Internet - resources are now very attractive to publishing houses as cause heightened interest of advertisers. According to the expert of analytical company J “ son and Partners Boris Ovchinnikova, in 2005 volume of the market media the Internet - advertising has made to Russia of 80 million dollars, the forecast for the end of 2006 - 125 mln. dollars, that is growth of the market media the Internet - advertising are made by 55 %. By words g - on Ovchinnikova, growth of advertising incomes, and also “ a gradual overflowing of audience in online “ does the Internet - resources such attractive to media managers.
participants of the market consider that the input in the Network and site creation manages much more cheaply (by their estimations, 1 - 2 million dollars) Than newspaper creation in oflajne, however creation of a qualitative content of such edition, as “ the Newspaper. ru “ will demand “ powerful expenses “. “ It is expensive resource. The big expenses for a content, the maintenance of a command of journalists, editors, and also on project advancement " be required to the publishing house; - the assistant to the general director " considers; prof - media “ Evgenie Abov. Thus g - n Abov notices that creation of such resource will allow publishing houses to expand the general audience. The general director agrees with it “ OVA - a press “ Vasily Dmitrys. “ for mass-media it provides a business diversification, the belief of investors in the Internet - mass-media is now very strong “ - he speaks.