Rus News Journal

KamAZu China

Car factory has ceased to please left the joint venture with the Chinese partners

KamAZ left already the second Chinese joint venture, having sold the local partner a share of 50 %. Nevertheless the Russian car factory has not refused idea on creation of assembly manufacture in the city of Dalian. This project is advanced by the Chinese partners at intergovernmental level. It also can become unique chance of success: without the big intergovernmental contract on deliveries of KamAZu not to achieve serious increase in sales, experts are assured.

Yesterday KamAZ has informed on sale of the share in the joint Chinese enterprise « Mudantszjan — KamAZ » registered in the city of Mudantszjan of a province Heilongjiang. The company has sold 50 % of actions and left the joint venture. As the director for the information policy of Open Society « has informed daily; KamAZ » Vladimir Samoilov, at the company in China was two joint ventures and now it left both. One year ago the Russian manufacturer left joint venture structure « Tangshan — KamAZ ». Then the decision have explained that the company gets rid of not profile manufactures. KamAZ sold great volumes of technics to China till 1992. In total it has been sold 50 thousand cars, but since 1996 of sale have actually stopped, export manager VTK « has informed daily; KamAZ » Evgenie Pronin. Two joint ventures, which KamAZ left, were engaged in special equipment manufacture on chassis KamAza and service of cars. At reduction of sales volumes participation of KamAZa in the joint venture has lost meaning, he has concluded.

Meanwhile last week head MERT Herman Gref declared in Beijing that KamAZ plans to create the assembly enterprise in China. By words g - on Pronin, in such large market as China, KamAZ too can find the place as cars answer modern technology requirements. However the new project on the organisation of assembly manufacture will demand serious investments in marketing. « it will be necessary to convince the buyer that our cars left on new technical and according to price level » — has told g - n Pronin. Besides, KamAZ will aspire to decrease in the cost price by means of use of the Chinese components. However, as has informed daily a source at the enterprise, in a management of KamAZa there are disagreements concerning, whether has sense the Chinese expansion: « to run business with Chineses difficultly enough. The report on intentions on assembly manufacture has been signed under strong pressure from the Chinese partners. Probably, therefore it declared MERT, instead of KamAZ ».

according to the director for marketing « Solo Consulting » Darya Lobakovoj, for a share gain in the Chinese market KamAzu insufficiently simply to organise manufacture: « KamAZu it will be necessary to develop effective strategy of advancement for this purpose vysokokonkurentnogo the market ». According to the expert, from - for high consumption of fuel and high in comparison with the Chinese analogues by KamAZu it will be necessary to position the cars as nishevyj a product. For example, as cars of the raised passableness, a special purpose and etc.

JULIA KARULINA

the Group of companies « KamAZ » includes besides the factory with the same name more than hundred enterprises, including bus factory of Open Society « nefaz » (Neftekamsk), Open Society « the Trailer - KamAZ » (Stavropol), Tujmazinsky factory of autoready-mix trucks. The sales volume of group from January till October, 2006 has made 47,8 mlrd rbl., having shown growth of 33 %. For ten months 35 111 lorries have been sold (growth on 33 %), more than 9 thousand has left them for export.