Rus News Journal

TopShop comes to Russia

the First shop of fashionable British mark will open in Moscow

On Friday in shopping centre ď European ď the shop of network TopShop first in Russia opens. The company known to shoppers is based in 1964. The greatest popularity it has reached within last ten years. The network includes 290 shops with the same name, and also 165 shops TopMan. 300 shops of a network are located in Great Britain and nearby 80 - worldwide. In 2005 trade mark TopShop has been recognised by the best fashionable brand in the British market.

arrival to Russia became a part of campaign of the international expansion of a brand. In February of this year the design line of company TopShop Unique has started to be on sale in the well-known conceptual Parisian boutique Collette. And in May the owner of the company Phillip Green declared plans of opening of head shop TopShop in New York in the next spring. In London the flagman shop of this network is located to Oxford - serkus. Every week him visit over 180 thousand buyers. Every minute in the central department store TopShop 30 steams of linen, in day - 6 thousand pairs jeans, in a week - to 35 thousand pairs footwear are on sale. Average cost of one thing from TopShop &TopMan does not exceed 1500 rbl. But it does not prevent to be popular to mark at the most exacting public. The brand secret is simple: as addition to jeans from Dolce &Gabbana or Dsquared2 tops, T-shirts or jumpers from TopShop can quite serve.

Inexpensive shops TopShop &TopMan before others react to the latest tendencies which appear on podiums or are dictated by a fashion of the London streets. In the autumn of 2004, for example, in the main shop of a network in London it was possible to buy for 50 pounds ultrafashionable then a tweed female bag. And in the autumn 2005 - go in TopShop were much and at quite democratic prices volume bags from a golden, silvery and bronze skin are presented. The Moscow streets this European trend has reached a bit later and accompanied by higher prices for fashionable accessories.

collections for TopShop were traditionally created by such known designers and marks, as Zandra Rhodes, Preen, Ann - Sophie Back and Markus Lupfer. Among admirers of shop also it is a lot of star of world show - business: from Bejonse Noulz and Kelly Ozborn to Gwyneth Paltrow and Maria Sharapova. Besides popularity British “opShop &TopMan is given also by some juicy details of development of the company. In September, for example, it became known that for “opShop supermodel Kate Moss begins to create collections of clothes and accessories known in the pair cocaine scandals. It is clear that in such a way owners of the company want to draw to the collections attention of buyers. But eminent British designer Zandra Roudz has declared that Kate only gives the name for mark advancement, and actually collections will be created by experts. Reaction a brand - directors of the company of Jane Sheferdson who have resulted “opShop to tops of popularity became even more rigid. Having undertaken some attempts to carry on with a management negotiations, Sheferdson has made the decision on leaving from the company in the beginning of next year.

nevertheless the network enters the Russian market during the most successful time - in peak of popularity of clothes srednetsenovogo a segment. The second shop TopShop &TopMan is planned to open already in the end of this year in St.-Petersburg.

TATYANA medovnikova