Turns of flower shops on the eve of 8 Martha grow in tens times
Flower business prepares for the most cash feast - 8 Martha. On the eve of women`s day of the price for cut flowers fly up to heavens. The rose can cost 300 roubles, a tulip - 100 roubles.
Such prices are not present anywhere in the world, even at the world`s end, in Greenland where almost all imported, the rose and costs in the winter no more dollar in the summer. But there there is no excessive demand, and at us happens, because women on their feast can give house flowers, on work, in the friendly company, and men do not feel sorry on it means. And dealers colours wish to make profit of it - such at them business. The shop which does in usual days 80 - 100 thousand roubles of a turn, for three - before 8 Martha can earn four days 4 - 5 million roubles.
Tsvetochniki justify the high prices the inevitable losses, not sold flowers quickly become unfit for use, their cost is automatically put in the flower price. Plus transportation and a customs clearance. Risks are, of course, great: in a hothouse flowers can be lost from illness or a frost, and bought at auction abroad - to stick at customs. And all - taki the one who has come to flower business, does not leave it.
Today the volume of the Russian market of the cut off and pottery plants is estimated approximately in 2 mlrd dollars a year. The share of Moscow in the general flower business - about 600 million According to participants of the market, makes rate of increase of the market of natural flowers about 25 % a year thanks to increase in volumes of retail trade.
According to the Floristic union, about 90 % of the Russian flower market are provided by import deliveries. Russia is the largest importer of colours in the world, according to all available information, it enters into the six of the countries - leaders on import of cut flowers of all kinds. Ahead of Russia only such consumer markets, as the USA, Germany, the Netherlands, Great Britain, France.
In the Russian import of cut flowers roses prevail. By agency Global Reach Consulting calculations, the share of roses in import total amount in natural expression in 2010 has made 40 %. The Most part srezki roses to Russia is delivered from the countries of the South America. More than 60 % of import both in natural, and in cost expression are roses from Ecuador. Ecuadorian roses are distinguished by high quality, flowers maintain long transportation, have good characteristics of firmness. On the second place on volumes of import of roses among the countries - suppliers, by data for 2010, there is Colombia. The basic part of import of carnations arrives in the Russian Federation from Colombia, Ecuador and Turkey. Thailand is the main country of origin of import orchids in the Russian market svezhesrezannyh colours. The overwhelming part of import of chrysanthemums on our market arrives from the Netherlands.
Annually to our country arrives over 20 tons of cut flowers. However an exact estimation to flowers import to give difficult as the big share of production arrives on territory of the country on “ grey “ to schemes. According to the chief executive of the Floristic union Sergey Popova, under such schemes to us 40 % of import deliveries arrive. Customs officers consider flowers by the piece and weigh the goods on kgs. On expensive flowers above and the customs duties. Therefore resourceful tsvetochniki operate under the standard scheme in such situations - specify other name of the goods. Have not bypassed such cases and a forthcoming feast. On the Russian border customs officers have stopped party in which expensive flowers under the pretext of the cheap were taken.
the Russian manufacture tested recently rapid growth (rates of increase in 2006 have made 124 %, in 2007 - 128 %, in 2008 - 132 %), replaced by falling on 9 % in 2009 Manufacture svezhesrezannyh colours are distributed non-uniformly on federal districts of Russia. So, about half from all volume of colours it has been cut off in hothouses of the Central federal district. As the largest enterprises in district are considered: industrial complex “ the Pink garden “ the Ulyanovsk state farm of decorative gardening, agrofirm “ Kosino “ firm “ Galantus “. On the second place on volumes srezki colours Southern federal district. As the commercial director of hothouse company Rose Hill considers Aram as Movsisjan, the main advantage of the Russian manufacturers consists that local flowers do not fade much longer imported, and customs risks any. That is in Holland flowers arrive on auction, after auction at the best them carry by planes, and usually - waggons. Also at customs it it is not known how much stands idle. Distributors receive it through seven or even in ten days after srezki. And the Russian cuts arrive on a counter through two - three days.
According to the director of a hothouse complex “ Mokshansky “ Arsene Simonjana, by colours in Russia it is occupied about 120 hectares. New hothouse economy in Russia work on the Dutch technology. From - for borders bring hothouse skeletons and even glass. Gardeners - too from Europe, pay in it to 5 thousand euro a month. To begin hothouse business in territory less than 3 hectares there is no sense. Initial expenses - about 10 million euro, and a time of recovery of outlay - 5 - 7 years. While our flowers concede Dutch, French and the more so Ecuadorian, but, according to the expert, rupture is reduced.
Wholesale prices for the Russian flowers almost same, as for import. A rose offer on the average for 30 - 40 roubles. Now the rose at the Dutch auction can be bought for 20 - 40 eurocents. It is 8 - 16 roubles. The legal customs will manage in 30 %, but to them it is necessary to add “ additional expenses “. Plus still delivery. It turns out, to the importer remains a little. On the other hand, flower cultivation cost in the Russian hothouses above, but nenamnogo. Therefore the competition is not so high yet.
Experts, however, believe that hardly our hothouse economy can when - nibud completely to satisfy demand for flowers in the country. Also has put here not only in small volumes of output. Russia never can keep up with the richest assortment of colours from the same Holland. This country delivers to us over thousand names of various plants, including roses with high powerful stalks and large buds which at us do not grow up.
As well as any business, flower has the features. In Europe, for example, among flower shops there is a hierarchy: the most democratic shops - pavilions at the underground where two are presented - three ten bouquets and cut flowers. Shops are in the distance from business centres, they usually small and are cheaply issued. In the summer pottery plants are exposed in the street, at an input in shop, on mobile racks. Indoors - srezka, compositions, some bouquets and a little table of the floral artist. Salons of colours, as a rule, settle down near to expensive boutiques. Aspiring to an exclusive, them often make out in style art - deko - with the antiquary in an interior. There are also salons - greenhouses where people come to have a rest and admire colours, and sometimes in such salons a paid input.
In Europe flower business is mainly in man`s hands. At us retail of colours in Moscow is given women - to businessmen. They go to wholesalers behind fresh production, it select, load and unload. In Moscow flower business - business hard. For example, the day before 8 Martha is required to occupy the turn to the wholesaler behind colours at 3 o`clock in the morning, and then to stand at a counter still almost days. But in a pursuit of profit to our women it is terrible nothing. Most “ grain “ for florists the periods 28 - on January, 31st, on February, 14th, on May, 9th, 1 - on March, 12th and on September, 1st are. At the skilled mistress of a booth any flower will not be gone - broken stack in small baskets or do of them an ikebana.
Consumers of cut flowers can be divided into three groups conditionally. The first - the people, ready to spend for a bouquet no more than 600 - 900 rbl. They pay attention not to quality of colours, and on the price, as a bouquet for them - formality. In the second group buyers who appreciate quality of colours, professionalism of floral artists and level of service. The third group - experts, gourmets which prefer bouquets of known floral artists.
However demand for flowers of a low price segment while considerably exceeds demand for expensive production. For bouquet purchase the occasion today is still necessary to the average Russian. But in the future, with growth of incomes, flowers will get “ simply so “ to please itself and relatives. It gives to hope that words “ the Russian flower business “ will mean not only sellers, but also manufacturers.