Rus News Journal

Editions from paradise

the Japanese poster in Moscow
  Editions from paradise
the Japanese poster in Moscow

In the State museum of the East with the assistance of embassy of Japan in Moscow and Japanese fund the exhibition of the modern Japanese poster has opened.

the Poster aspires to amaze before to be forgotten. Even more often designers say about crisis of a poster genre. Business not only in total prevalence of this means of mass propaganda: the eye of townspeople so it is angry that already is afraid to get a grasp of the poster. In 90 - h the information satiation was added aesthetic, and designers have felt ischerpannost artistic touches. According to the artist and the theorist of typographics Vladimir Krichevsky, Today poster art has reached peak of professionalism and to achieve the sound average level now very easily .
At the Japanese poster - the special status. Japanese have broken on a world design scene in the end of 60 - h. Since then they are permanent favourites of all poster fairs and biennial. This success was defined by boldness in use of the newest design technologies. And with the advent of computers Japanese poster art has subdued new height. And only in 90 - h they had strong contenders in Europe and America.
and still, judging by an exhibition in the East Museum, the modern Japanese poster accused in dejaponizatsii, - an exotic product. Especially for the Russian spectator who has been not spoilt by modern poster design. The exhibition has demanded to itself the detailed comment, and organizers have made a correct choice, having given to each artist possibility to tell about the posters in the catalogue. Since the Fashion house poster (two battling computer girls on a red background, it appears, beat a commercial transaction theme as sports duel) the spectator plunges into atmosphere of the public and cultural interests familiar only by hearsay. Shirts, shoes and the trousers covered with yellow flower pollen - advertising of spring fashion show. The flying man in a dark blue suit with a fluttering red tie (greetings of Shagalu) - advertising of shop of the goods of daily demand. Vitamins are advertised by a scene with a heap of naked bodies: as a material for this poster the national Japanese holiday has served.
the exhibition of posters represents Japan as the consumer paradise occupied by self-ironic buyers and cynical sellers. In it today difference of Japanese poster art - technological secrets are opened for a long time.
IGOR - GREBELNIKOV