Rus News Journal

MTS have punished for an unfair advertising

telecommunications

As it became known, the Kaluga territorial administration of the Ministry of an antimonopoly policy and business support has imposed the penalty on Open Society Mobile telesystems for placing on local TV channel of an unfair advertising. In a roller there was a speech about MTS achievements, and at the same time about lacks of the basic competitor - Vympelcom . At the Moscow office of MTS the penalty have challenged, asserting that the name of the competitor appeared not in advertising, and in a plot of the program devoted to mobile communication.
the disputable plot has been shown on December, 10th last year on RTR channel in a zone of an announcement of TV channel to the Kaluga region. In territorial administration MaPa decision it is specified that the program under the name the World of your freedom - MTS had advertising character and it was broadcast on the basis of the contract between Open Society of MTS and GTRK Kaluga . The program scenario is approximately that. The leader in a shot informs that in the end of November the user`s base of MTS has exceeded 6 million persons. Constant growth of quantity of subscribers - the doubtless proof of trust of Russians to the leader of cellular communication . Further plot action is transferred to office of service of subscribers of MTS where the leader addresses to one of women with a question: Why you use MTS communication? . The lady answers: I have as though tried other communication, ` Bi the Line ` in particular, it was not pleasant to me, and consequently I have returned to MTS .
I this plot did not see, - the director of the Kaluga branch of the company ` has declared Vympelcom - Regions ` Dmitry Kiselyov. - subscribers began to ask our employees, as we suppose the such. We also have decided to address in MAP .
the Kaluga management MAPa has meticulously considered claims Vympelcom . For example, on session of the commission of the ministry caused the woman, saying that is not pleasant to it Bi the Line also found out, whether there was it actually the subscriber of the company.
It has appeared that it really used Bi the Line and now uses MTS. Nevertheless territorial administration MaPa has decided that the shown program is inadequate (unfair) advertising also has imposed on MTS the penalty at a rate of 400 minimum wage rates (40 thousand rbl.) .
In MTS decision MAPa have decided to challenge. it was not advertising, and the program about cellular communication on local television, - the first vice-president of MTS Michael Susov has declared. - the Subscriber expressed opinion on quality of services, only and all . Mister Susov has thus noticed that responsibles of the Kaluga office of MTS have asked henceforth not to suppose occurrence on television of disputable plots .
According to chairman of the board KonFoP Dmitry Yanin, chances of MTS to challenge the decision Kaluga MAPa are insignificant. use in teleproduction of the purposeful reference of attention of consumers of advertising for concrete mark of the goods for formation and maintenance of interest to it without the appropriate preliminary message that is advertising, is law infringement, - mister Yanin ascertains. - if the mark ` As advertising ` is, the negative response about the competitor is not law infringement. But then the statement that the competitor is worse, than the customer of advertising, it is necessary to prove. And not in the street, and it is necessary to paint with words of the casual person accurately on what such statement " is based;.
KONSTANTIN - VORONTSOV, IVAN - CHEBERKO