In Volgograd sellers of foreign cars will pay the penalty for offensive advertising for traffic police
the Volgograd management FAS has brought action against the motor show which has placed opposite to a post of traffic police a publicity board with a bright slogan “ Has bought the rights? Buy the car! “. antimonopolshchiki have considered an inscription of offensive traffic police for employees.
the Impressive sizes billbord with ambiguous advertising of a motor show has appeared in the end of the last year at a crossroads of the central city streets, just there where on a constant basis draw duty of guards of a road order.
Razuhabistaja the propaganda material except satirical comments of passers-by has caused genuine indignation in a part of inhabitants of Volgograd and flaunted before a strong point of the road law and order not for long. Townspeople have addressed with statements in UFAS, having decided that such advertising is incorrect and not deserved insult causes workers of traffic police. After all the appeal of sellers of foreign cars contained a transparent hint that the driving licence can be bought easily.
- Statements of citizens have been accepted and considered, - has told the representative of Volgograd UFAS Polina Shkaruppa. - special linguistic examination of an advertising slogan which has shown that a phrase " Is spent; Has bought the rights? Buy the car! “ discredits business reputation of employees of traffic police, as subjects professional and public work.
UFAS has drawn a conclusion that the non-standard creative of owners of a motor show has signs of infringement of the law on advertising, and now it are threatened with administrative responsibility. For placing of an incorrect slogan, owners of the company should pay the essential penalty in a half-million of roubles.
However as experts in marketing consider, even such penalty should not upset strongly owners of a motor show, after all to draw attention of potential buyers - expensive costs. Whether the sensation round their scandalous advertising campaign will bring dividends to autonegotiators, and whether sales in their salon will increase, will show the near future.