Rus News Journal

The South Ural operator of cellular communication is punished for distribution of doubtful advertising

Three hundred thousand roubles the cellular company for distribution of doubtful advertising should to pay.

even in the summer of last year Chelyabinsk antimonopolshchiki have received the statement of one of firms which was revolted with a categorical advertising slogan of the cellular operator always more cheaply! . Later three more large cellular companies have joined this statement. All of them noticed that in a press and on advertising banners of Chelyabinsk the doubtful advertising information   extends; - it contains not representing the facts data on cost of company services. The impression was thus made that services of concrete cellular communication are always cheaper, than at other operators. But   advertisers and could not prove reliability of this information.

Chelyabinsk UFAS has obliged   limited liability company   To stop infringements of the legislation on advertising and to let out the counteradvertising denying doubtful data. The operator of cellular communication has disagreed with requirements antimonopolshchikov and has addressed in Arbitration court of the Chelyabinsk area. However the court has left the decision Chelyabinsk UFAS in force (wrote about it in release from April, 10th in a material not always more cheaply ) .

Eventually judicial suit has reached Federal arbitration court of the Ural district which also did not recognise on October, 16th, 2007 arguments   the claimant the convincing. Even after the decision of Federal arbitration court has entered validity and Open Company   has received the requirement about execution of the instruction of antimonopoly body, advertising with slogan use always more cheaply! it continued to be duplicated.

the code about administrative offences provides responsibility for default of the lawful decision, the instruction of antimonopoly body. On this basis on the operator of cellular communication the large penalty also is imposed.