Rus News Journal

STS Media falls more slowly the market

the companies the program of decrease in costs

Net profit " has helped; STS Media for 9 months 2009 has decreased on 30,2 % in comparison with the similar period of 2008 and has made 79,772 million dollars. In the company message it is thus noticed that for the third quarter 2009 the net profit has grown on 23,3 %, to 25,855 million dollars.

according to the general director STS Media Anton Kudryashov, company indicators surpass srednerynochnye. An advertising gain of the Russian channels STS Media for the accounting period it was reduced to 4 % in rouble calculation in comparison with the similar period of last year. According to the analytical centre Video of Interneshnl the general decrease in the market of TV advertising for the third quarter has made 21 % in comparison with the same period of 2008.

the consolidated operational gain STS Media For three quarters it was reduced to 28,1 % - to 325,607 million dollars. Indicator OIBDA has made 123,874 million dollars that on 32,6 % there is less than indicator for the similar period of last year. Profitability on indicator OIBDA for the accounting period has made 38,0 %.

As a whole the reporting for the third quarter can be estimated as positive. Reduction of the advertising market, and also rouble devaluation still negatively affect a gain CTC Media but the company looks better than forecasts, - Sergey Filchenkov, analyst IK " speaks; finam . - Besides, it could take over the control of costs, having increased net profit even in the conditions of falling sales. As a result, if to compare the third quarter of last year and the third quarter of current year, it is possible to say that STS adapted for difficult economic conditions .

Besides, according to an analyst, the company has shown that its strategy of a diversification justifies itself - sales of channels House and DTV have decreased less, than at channel STS.