Rus News Journal

Demand for external relations

Market PR - services has overcome a bottom

Market PR - services in Russia has passed the bottom and has started to grow. To such conclusions have come to Associations of the companies - advisers in the field of public relations (AKOS) which has sounded the forecast of development of the industry. To pre-crisis level the market will return in 2011.

market PR volume - services in Russia was reduced to 24 % for three quarters 2009. Following the results of a year the market volume, under forecasts, will make 2 mlrd rbl. In the beginning of year branch falling on 28 % was predicted. In fourth quarter AKOS predicts continuation of growth of the market which was outlined already in September. Experts assume that for 2009 the market will lose only 20 % in comparison with 2008. In advertising branch, under forecasts AKAR, it can make to 30 %.

According to chairman AKOS, - Hillard Vanguard Elenas Fadeevoj, on the basis of budgetary plans for the next year in 2010 it is possible to expect general director Fleishman growth in comparison with 2009 - m at least on 10 %. Return by pre-crisis 2008 which was one of the best for PR - the industries (the branch has grown on 43 %), will depend first of all on a condition of the Russian economy and is possible not earlier than 2011 - considers g - zha Fadeeva.

general director PR - agencies " is More optimistical in the forecasts; Sokur and partners Dmitry Sokur considering that in 2009 will make the general falling of the market about 15 % taking into account activity revival in the second half of the year. by our calculations, market PR in Russia during the current year will reach a point of 850 million dollars .

Despite falling of all market, in AKOS mark also growth of its some segments. PR - budgets pharmaceutical and IT - the companies throughout 2009 remained stable or even have grown. Positive dynamics is observed and in sphere of external relations. in a situation of crisis economy increases both a role of the state as the partner, and the competition of the companies for gospodrjady that promotes increase of investments into this direction - Elena Fadeeva explains. As a result of the research spent in the beginning of 2009 by request of AKOS, it has been revealed that for company external relations in Russia on the average spend about 20 % of the general budget on PR.