Rus News Journal

Russian & World News. Business, Politics, Opinion, Science, Technology, Style, Sports. Part 29547

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" Khimki " have finished in Tel - Avive

Protest action in Germany

" Spartaku " has dropped out happy " Basel "

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Name three main events of 2010

30 years without communism

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The most mentioned Russian companies

The tandem is not pricked

The most active advertisers
Television

the Press

Outdoor advertising

the Most advertised commodity categories

Television

the Press

Outdoor advertising

*Представлены only the largest brands of the companies.

the Data across Moscow for October, 2010. Ratings are made on the basis of the data of the research company " TNS Russia " (sector Media Intelligence; monitoring of 18 national channels, 25 radio stations and about 200 capital and national editions) and the companies " ESPAR - the Analyst " (outdoor advertising monitoring).

the Total volume of advertising on television in October from the advertisers who have made a top - 10, has increased by 16 % in comparison with October of last year. The television continues to remain dominating media - on this segment, by company GroupM estimations, it is necessary about 53 % of all advertising expenses. Growth of all segment by the end of the year should make 12 - 15 % in comparison with 2009. Experts notice that a number of TV channels have already started to speculate on positive results that has led to a rise in prices for advertising placing for TV in the third - the fourth quarters on 5 - 30 %. Among the companies the first place in the accounting period company Procter and Gamble has occupied, the second - Reckitt Benckiser, a three of leaders has closed Mars Russia. It is necessary to notice that the top - 10 given ratings did not include the company which in 2009 took of the first position, - Unilever.

the Leader of October of last year on advertising placing in press L ` Oreal, having reduced number of orders approximately to 25 %, has conceded the first place of company Mercury. Have increased quantity of the advertising areas of Volkswagen, also entered into a three of leaders, and Louis Vuitton, risen on four lines upwards. It is necessary to note occurrence in fashion house Chanel rating, the volume of which placing of advertising is comparable with habitues of a rating " Evalar " and Nissan. Besides, absence in a rating of tobacco company Japan Tobacco Inc is remarkable., occupying in October, 2009 the fifth line. As to a three of leaders among commodity categories it remained invariable: trading organisations, automobile motor transport, clothes. From obvious changes - loss from a category rating " Mass shows " and occurrence in it a category " Footwear ".

In an outdoor advertising segment there were the most appreciable changes in comparison with the same period of last year. Company Nestle became the leader by quantity of posters. On the second place - " McDonald`s " which continues the active advertising campaigns which have begun in the second quarter of this year. On the third place - Louis Vuitton Moet Hennessy SA. Sharp reduction of volumes of the advertising placed by MTS, companies Yota and Kraft Foods which were not kept in a top - 10 ratings is noted. The Central election committee and the government of Moscow Besides, have left a rating.

According to researches GroupM, following the results of a year the gain of advertising expenses in Russia should make 12 %. And under forecasts ZenithOptimedia, Russia can enter into a top - 10 countries placing the greatest quantity of advertising, in 2012, and in a year will rise on the eighth place.

Olga Ljubimova


Misses and leaks

About whom wrote in the world

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Compensatory calculations

The Joint Staff again kontraktakuet

Competition of flatterers. The first results

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